Director of Growth Marketing & Customer Acquisition

Job Details

We are seeking a dynamic and experienced Director of Growth Marketing & Customer Acquisition to join our team. This is a unique opportunity to lead and evolve our digital marketing strategies.

Responsibilities

• Develop and implement comprehensive digital marketing strategies to increase customer acquisition and brand visibility across multiple locations and brands.
• Lead and manage SEO and SEM initiatives to drive qualified traffic and increase leads.
• Oversee the creation and implementation of paid advertising campaigns, ensuring they align with our growth objectives and improve ROAS.
• Utilize marketing analytics to track campaign performance, analyze customer behavior, and make data-driven decisions to optimize marketing efforts.
• Foster strong relationships with key stakeholders and collaborate with cross-functional teams to align marketing strategies with business objectives.
• Stay updated with industry trends and emerging marketing technologies to ensure our marketing strategies remain competitive.
• Travel as needed (up to 50%) to oversee marketing efforts across multi-site and/or multi-state regions.

Qualifications

• Bachelor’s degree in Marketing, Advertising, Business or a related field from an accredited institution.
• Proven experience in managing marketing for multiple locations and brands.
• Extensive knowledge and experience in the home services industry or a related field/trade.
• Demonstrated experience in leading and developing digital media planning.
• Proven success in directing digital marketing strategies designed to increase leads, improve ROAS, and drive customer acquisition across online channels including but not limited to SEM, paid ads, and website platforms.
• Proficient in marketing analytics and able to leverage data to make informed marketing decisions.
• Strong leadership skills with the ability to inspire and motivate teams.
• Excellent communication and presentation skills.
• 5+ years of experience in growth marketing or a related role.

About the Role

A highly visible leadership role with direct impact on company growth and marketing strategy. Opportunity to help shape and scale digital marketing initiatives across multiple brands and markets. Executive-level exposure and collaboration with senior leadership team. Strong opportunity for long-term career growth and advancement as the company continues to expand. Comprehensive benefits package including medical, dental, vision, PTO, and retirement offerings. Entrepreneurial, collaborative culture where new ideas and innovation are encouraged.

Benefits

Comprehensive benefits package including medical, dental, vision, PTO, and retirement offerings.

Pay

$150,000 - $170,000 per year

Schedule

Not specified

Skills

Strategic thinker with a strong background in digital marketing, a proven track record of driving growth, and a deep understanding of customer acquisition strategies. Proficient in marketing analytics and able to leverage data to make informed marketing decisions. Strong leadership skills with the ability to inspire and motivate teams. Excellent communication and presentation skills.

Company Info

Confidential

Why Join Us?

Hightly visible leadership role with direct impact on company growth and marketing strategy. Opportunity to help shape and scale digital marketing initiatives across multiple brands and markets. Executive-level exposure and collaboration with senior leadership team. Strong opportunity for long-term career growth and advancement as the company continues to expand. Comprehensive benefits package including medical, dental, vision, PTO, and retirement offerings. Entrepreneurial, collaborative culture where new ideas and innovation are encouraged.