Director, Global Marketing Enablement Lead
BioSpace · Philadelphia, PA · Yesterday
Marketing$189k–$283k/yrFull-time
Essential Functions/Responsibilities
- Define and maintain enterprise marketing standards, playbooks, frameworks, and best practices while allowing franchises to tailor execution to their market and brand needs.
- Enable consistent approaches to strategic planning, integrated campaign development, customer journey activation content planning, CXO partnership, and cross-functional coordination.
- Create scalable guidance and practical tools that improve planning rigor while enabling agility and speed.
- Establish and evolve marketing operating standards, including marketing skills & capabilities to support consistency, equity, and career progression across the global marketing community.
- Continuously bring external trends, emerging capabilities and cross-industry best practices into the organization to help evolve Jazz’s marketing approach.
- Build structured approaches to onboarding, upskilling, capability development, and marketing career growth.
- Use insights and feedback from global franchise and regional marketing leaders, CXO and enablement teams, and commercial, medical, and market access stakeholders to continuously learn and refine ways of working and priorities.
Collaboration
- Partner closely with marketing teams to align marketing approaches with CX execution, driving consistency in how marketing is planned and delivered while enabling franchise-specific needs.
- Partner with Learning & Development to define and embed best practices, ensuring teams are equipped with the skills, tools, and training needed to operate effectively within the marketing and CX operating models.
- Bring together CX peers and team leadership to share insights, risks, and lessons learned, supporting alignment and continuous improvement.
- Collaborate with Activation Leads to ensure adoption of marketing tools, technologies, and AI approaches are integrated and consistent.
- Represent the Jazz Global Marketing Community in leadership forums and CXO discussions, ensuring franchise needs, dependencies and constraints are clearly communicated and reflected in team priorities.
Technical Skills Required
- Deep expertise in pharmaceutical and healthcare marketing, including brand strategy, customer engagement, omnichannel marketing, and commercial planning.
- Strong understanding of modern marketing practices and operating models, including how to scale enterprise marketing capabilities across global and regional organizations.
- Proven experience embedding marketing best practices across teams and regions, using frameworks, guidance and partnership to drive adoption, without direct ownership of execution.
- Ability to identify, assess, and scale emerging marketing trends, capabilities and industry best practices across the organization.
Business Skills
- Outside In Thinking — Ability to view problems, opportunities and decisions from customer, HCP/Patient, market or external stakeholder perspective to align business decision to customer friction while putting insights into action leveraging external best practice to better shape solutions and strategy.
- Collaboration — Cross functional Matrix Collaboration – Ability to work fluidly across teams and reporting lines respecting SME, coordinating shared work, ensuring progress even when accountability is distributed – supporting decisions with professional alignment and focus on collective success.
- Deeply understands and values unique capabilities and perspectives of diverse functions.
- Strategic Storytelling - Ability to craft purposeful, compelling narratives that make sense of change, inspire action, and align people around a shared direction.
- Enterprise Mindset - Ability to look beyond team boundaries and make choices that advance the broader business, balancing local needs with enterprise-level impact even when it may have personal implications.
- Leading Without Authority & Thriving in Ambiguity — Ability to influence outcomes without formal ownership, navigate unclear or evolving direction, and create structure from ambiguity to drive progress and decision-making.
- Continuous Improvement — Ability to regularly improve processes/products through reflection and iteration, generates new options and approaches when constraints exist, growth mindset, challenges status quo.
Qualifications
- Required: Bachelor's degree in business, healthcare, technology, or related field. 10+ years of progressive marketing leadership experience within large, complex, matrixed organizations with multiple stakeholders, functions, business units and geographies.
- PREFERRED: Advanced degree (MBA or relevant graduate degree).
- Preferred / Additional Qualifications: Experience in healthcare, pharmaceutical, or other highly regulated industries preferred.