Director, Field Marketing Strategy

About the role

OpenText is a global leader in information management, where innovation, creativity, and collaboration are the key components of our corporate culture. As a member of our team, you will have the opportunity to partner with the most highly regarded companies in the world, tackle complex issues, and contribute to projects that shape the future of digital transformation. AI‑First. Future‑Driven. Human‑Centered. At OpenText, AI is at the heart of everything we do—powering innovation, transforming work, and empowering digital knowledge workers. We are hiring talent AI can't replace to help us shape the future of information management. Join us.

Responsibilities

• Work across a matrixed organization to create a blueprint for local Field Marketers to use in creating relevant marketing plans and tactics that drive and progress pipeline to meet revenue goals.
• Act as the Field Marketing point of contact for core Product Category Sales leaders, Product/Industry Marketing, and Global Campaigns teams to understand strategy and turn it into clear guidance for local marketing teams.
• Translate and align product priorities for use in a cross‑product marketing strategy to drive consistency, efficiency, and impact through local marketing deliverables.
• Identify and scale best practices to maximize business impact.
• Guide local marketers in creating a marketing plan and determining the best tactics to build and progress pipeline to achieve revenue targets.
• Synthesize and analyze information and data to tailor recommendations at a local level.
• Work across global teams to simplify information and provide clarity in strategy and approach, resulting in recommended tactics, event frameworks, and recommendations of best practices and when to use them.
• Provide feedback from the field to global teams to ensure assets and approach meet local needs.
• Be a key player in bringing OpenText’s GTM strategy to life by setting a global approach that is executed across 3 geographies and 16 markets.
• Practice continuous improvement as you adapt and evolve to maximize business impact.
• Coach local marketers to adopt best practices and seek to understand gaps to evolve approaches.
• Act as a connection point across global teams championing Field Marketing needs and advocating for solutions to address those needs.

Requirements

• Strategic marketing expertise matched with local marketing knowledge.
• Deep understanding of GTM structure and ability to work in a matrix by leading through influence.
• Excellent data analysis skills to build blueprints that leverage strengths and address gaps.
• Growth mindset and a coach approach to help local marketers understand and adapt to change.
• Bias for action and ability to identify quick wins balanced with plans to address longer‑term needs.
• 15+ years of Field Marketing experience in a complex, matrixed tech organization.
• Excellent communication, problem‑solving skills, and alignment with OpenText values.

Benefits

OpenText offers a thoughtfully designed benefits package supporting physical, emotional, and financial wellbeing, including variable and commission compensation opportunities, vacation entitlement, paid time off, and eligibility for bonus or commissions.

Pay

Salary range: $164,800 – $247,200; actual salary may vary based on education, experience, skills, location, and internal/external market factors. For California residents, this range is a reasonable estimate based on pay scale, candidate experience, skills, and education.