Director, Field and Channel Marketing
Job Summary
Blue Planet, a division of Ciena, is seeking a strategic and results-driven Director of Field & Channel Marketing to lead worldwide marketing initiatives that drive pipeline growth, accelerate revenue, and strengthen customer engagement.
Key Responsibilities
- Lead and execute a global field and channel marketing strategy aligned to regional sales priorities and revenue targets
- Partner with sales leadership to identify opportunities, design account-based marketing (ABM) programs, and accelerate pipeline progression
- Deliver integrated campaigns, events, and executive engagements (in-person and virtual) that drive demand and customer expansion
- Translate corporate messaging into regionally relevant programs aligned to target accounts and buyer personas
- Drive lead generation and pipeline management from creation through closure, providing dashboards and visibility to sales
- Build customer advocacy through case studies, technology award submissions, and customer press releases
- Manage, mentor, and develop a high-performing global team of field and channel marketers
Requirements
- 10+ years of experience in B2B field marketing, demand generation, or outbound marketing within telecommunications, networking, or artificial intelligence software environments
- 3+ years of experience leading and developing marketing teams
- Demonstrated success driving pipeline growth and revenue impact through field and channel marketing programs
- Strong experience aligning with sales organizations and executing account-based marketing (ABM) strategies
- Data-driven mindset with hands-on experience using customer relationship management (CRM) and marketing automation platforms such as Salesforce and Marketo
- Excellent written and verbal communication skills, including executive-level presentations
Desired Skills
- Industry Experience: Experience marketing to communications service providers (CSPs)
- Domain Knowledge: Familiarity with operations support systems (OSS), network automation, orchestration, service assurance, and artificial intelligence–driven operations
- Global Exposure: Background in global, matrixed B2B technology organizations
- Advanced Education: Master of Business Administration (MBA)
Pay and Benefits
The annual pay range for this position in Canada is $143,700 – $229,500
The annual pay range for this position in the United States is $157,900 – $252,200
Ciena offers a comprehensive benefits package, including medical, dental, and vision plans, participation in 401(K) (USA) & DCPP (Canada) with company matching, Employee Stock Purchase Program (ESPP), Employee Assistance Program (EAP), company-paid holidays, paid sick leave, and vacation time. We also comply with all applicable laws regarding Paid Family Leave and other leaves of absence.