Director, Events

Location: United States

About the Opportunity

The Director, Events is responsible for designing and executing the organization's next-generation event strategy, combining intimate, high-impact executive experiences alongside broad-reach trade shows, field events, and partner programs. This role reports to the Vice President of Revenue Marketing and manages a team that leverages artificial intelligence tools to coordinate event logistics, analyze attendee engagement data, and optimize program performance, while focusing internal expertise on building senior-level relationships and deepening customer loyalty. The position oversees the complete events portfolio, including a curated executive field program, internal events such as Sales Kickoff and Presidents Club (supported by external agencies or contractors), and cross-functional milestones like product launches and customer advisory sessions. Working closely with executive leadership—including the Chief Executive Officer, Chief Marketing Officer, Chief Commercial Officer, Chief Product Officer, Chief Revenue Officer, and Sales leadership—this leader defines event strategy, establishes operating playbooks, and directs a team of field marketers who partner with Sales on field-level activations.

Responsibilities

• Own the end-to-end strategy, planning, and execution of the curated executive event program, delivering intimate CFO- and VP-level gatherings centered on distinctive experiences across the United States and Western Europe.
• Partner closely with Sales, Revenue Operations, and the revenue leadership team to map event attendance to active sales cycles and expansion targets, maintaining a 60/40 prospect-to-curated-peer mix.
• Direct the full logistics lifecycle for each event, including vendor sourcing, venue contracting, guest list curation, executive host coordination, on-site execution, and post-event follow-through using AI automation tools.
• Lead the planning and execution of major internal events, including the annual Sales Kickoff, managing agenda design, venue logistics, vendor relationships, and executive programming.
• Collaborate with Product and Product Marketing leadership to deliver customer- and prospect-facing product events, such as product launches, advisory sessions, and innovation showcases.
• Partner with customer organization leadership and customer lifecycle marketing to develop targeted customer events.
• Drive strategic industry event presence beyond traditional booth sponsorships, defining critical sponsorship requirements to ensure positive return on investment and preparing attendees in advance.
• Establish an internal center of excellence for event standards, templates, and runbooks to drive consistent, high-quality execution across all event formats.
• Hire, develop, and lead a team of field marketers, setting performance expectations, providing coaching, and fostering AI adoption across planning and reporting workflows.
• Manage program measurement by tracking pipeline acceleration, account expansion within 60 to 90 days post-event, and cost per senior executive engaged, regularly reporting outcomes to marketing and revenue leadership.
• Oversee the events budget across all tiers of the portfolio, maintaining transparent reporting, meeting per-event cost targets, and delivering data-driven investment recommendations.
• Perform other duties as assigned.

Required Qualifications

• 10+ years of experience in B2B field marketing, event management, or demand generation, with a focus on senior executive audiences.
• Proven track record of planning and executing intimate, high-touch executive events where guest experience and business outcomes are equally deliberate.
• Strong cross-functional collaboration skills, with experience working alongside Sales, Product, and executive stakeholders to align event strategy with pipeline and revenue goals.
• Demonstrated track record of driving AI adoption across team workflows to automate logistics, generate personalized communications, synthesize post-event data, and increase efficiency.
• Experience managing and growing a team, including hiring, coaching, and setting performance expectations for field marketers or event coordinators.
• Strong budget management and vendor negotiation capabilities, with the discipline to adhere to per-event cost targets while safeguarding event quality.

Preferred Qualifications

• Experience in B2B SaaS or financial technology, particularly with enterprise sales cycles involving CFO, Chief Accounting Officer, or VP of Finance buying groups.
• Familiarity with event technology and marketing automation platforms (such as Splash, Cvent, HubSpot, or Salesforce) and experience integrating AI into those workflows.
• Experience planning events in Western European markets (such as London, Paris, and Amsterdam) and navigating international logistical and cost considerations.
• Background coordinating large-scale internal corporate events, such as Sales Kickoff or company all-hands meetings, with strong multi-program project management skills.

Compensation and Benefits

• The expected base salary range for this position is $151,000 - $192,000 annually.