Director Event Operations

About the company

At Alford Media, we don’t just provide event technology, we create unforgettable experiences. In an industry where equipment and expertise are easy to find, what sets us apart is how we work—with heart, precision, and purpose. With decades of experience and an ever-evolving inventory of cutting-edge gear, we empower our team to make smart, timely decisions that consistently deliver extraordinary results.

About the role

The Director - Event Operations is responsible for leading and managing the technical departments, including direct oversight of the Department Heads and In-House Technical Specialists. This position supports the Alford Media team and is eligible for a hybrid schedule, generally requiring work in-office and/or show-site 2–3 days per week based out of Flower Mound, TX.

Responsibilities

• Partner with warehouse leadership to align show site and warehouse operations, ensuring quality of service, efficiency, and teamwork, and to set standards for equipment quality and usefulness
• Establish, communicate, and enforce company policies and guidelines governing event operations
• Foster a positive, team-oriented work environment and champion a culture of continuous process improvement across event operations
• Set strategic goals for event operations, defining desired outcomes, timelines, and resource needs, and hold the team accountable for results
• Analyze labor resources (full time, part time, union, vendor, independent contractor) and determine the optimal labor strategy across the organization; direct branch staff in implementing labor sourcing and processes
• Establish and oversee scheduling processes and procedures for show personnel, including use of the current labor database for scheduling and booking, to ensure consistency and optimal use of personnel
• Oversee the development and refinement of training programs for onboarding and training full and part time show site labor
• Develop and manage the annual operating budget for event operations, monitoring expenses and ensuring cost-effective delivery of services
• Develop short- and long-term staffing and resource plans aligned with business forecasts and event schedules
• Establish and monitor key performance indicators for event operations and report results to senior leadership
• Promote a safety-first culture and ensure compliance with OSHA and other regulatory requirements at all show sites
• Partner with sales and account management teams to understand customer requirements and ensure events are delivered to client expectations
• Build and maintain relationships with venues, vendors, and labor partners to support service quality and cost control
• Serve as the escalation point for complex on-site issues and customer concerns, driving timely resolution
• Evaluate and recommend investments in equipment, technology, and staffing to support business growth

Requirements

• High School Diploma or equivalent
• Five (5) years on-site event management experience
• Five (5) years of supervisory or management experience
• Eight plus (8+) years of related experience in multi-faceted areas of operations
• Understanding of OSHA requirements
• Demonstrated success in recruiting, developing, managing, and retaining employees
• Wide knowledge base in Audio, Lighting, Video, and Set Systems
• Understanding of employment laws such as Title VII, ADA, ADEA, FMLA, etc.
• Must effectively manage time and resources
• Must be able to work on multiple projects simultaneously
• Excellent organizational skills
• Excellent written and oral communication skills
• Excellent interpersonal skills
• Knowledge in Microsoft Office products
• Excellent customer service skills

Travel

Travel 25% to 50%.

Schedule

Hybrid schedule eligible, generally requiring work in-office and/or show-site 2–3 days per week based out of Flower Mound, TX.

Benefits

• Medical, Dental, Vision Insurance
• Tuition Reimbursement
• Paid Parental Leave
• Life, Accident and Disability
• Retirement with Company Match
• Paid Time Off