Director, Enablement & Engagement
Greystar is a leading, fully integrated global real estate platform offering expertise in property management, investment management, development, and construction services. Headquartered in Charleston, South Carolina, Greystar manages and operates over $350 billion of real estate in more than 260 markets globally.
About the role
This role leads the strategy, governance, and execution of enterprise-wide communications, enablement, engagement, and change management initiatives supporting Greystar Management Services (GMS). The Director serves as a strategic partner to executive leadership, translating business priorities into scalable communication and learning strategies that drive adoption, operational excellence, team member engagement, and organizational effectiveness.
Responsibilities
- Develops and executes the communication strategy supporting GMS business priorities, operational initiatives, and transformational programs for Operations Process & Optimization.
- Serves as a trusted advisor to senior leadership, providing strategic guidance on communication approaches, change impacts, stakeholder engagement, and adoption strategies.
- Establishes communication governance, standards, and best practices to ensure consistent, effective, and scalable messaging across the organization.
- Manages multiple communication campaigns simultaneously, including authoring and editing content, managing communications calendar, and partnering with cross-functional working groups to ensure high standards of clarity, polish, and brand voice for all Operations Process & Optimization initiatives.
- Leads enablement and change-management strategies for major business initiatives, system implementations, operational transformations, and organizational changes.
- Designs and implements change readiness frameworks that improve adoption, reduce disruption, and accelerate realization of business outcomes.
- Partners with executive stakeholders to identify organizational risks, barriers to adoption, and opportunities to improve team member experience and engagement.
- Establishes the vision and strategy for operational enablement and learning programs that support frontline and leadership teams.
- Oversees the development of scalable training programs, implementation resources, performance support tools, and learning experiences that build organizational capability.
- Ensures enablement solutions align with operational objectives, business priorities, and evolving workforce needs.
- Leads initiatives that strengthen team member engagement, connection, and understanding of business priorities across USPM.
- Develops engagement strategies that support organizational culture, reinforce company values, and improve communication effectiveness.
- Utilizes feedback mechanisms, engagement data, and business insights to continuously enhance the team member experience.
- Establishes success metrics, reporting frameworks, and key performance indicators to evaluate communication effectiveness, engagement, learning outcomes, and change adoption.
- Leverages data and analytics to identify trends, inform decision-making, and continuously improve program performance.
- Oversees portfolio planning, prioritization, resource allocation, and execution across multiple strategic initiatives.
Requirements
- Bachelor's degree from an accredited college or university in Communications, Public Relations, Journalism, Instructional Design, or related fields.
- 10+ years of progressive experience in internal communications, enablement, learning & development, or organizational change, particularly in support of initiative-based rollouts.
- 5+ years of leadership experience managing teams, enterprise programs, and large-scale business initiatives.
- Demonstrated success leading organizational transformation, change adoption, communication strategies, and capability-building programs in complex, matrixed organizations.
- Exceptional written, verbal, presentation, facilitation, and executive communication skills.
- Proven ability to influence senior leadership and build alignment across multiple stakeholder groups.
- Experience developing strategic frameworks, governance models, and measurement methodologies that drive business outcomes.
- Strong business acumen with the ability to connect communication and enablement strategies to operational and organizational objectives.
Skills
- Experience utilizing communication, collaboration, and project management platforms, including Microsoft 365, SharePoint, Staffbase, Asana, and similar technologies.
- Familiarity with instructional design methodologies, adult learning principles, and change management frameworks.
- Strong analytical and problem-solving capabilities with experience leveraging metrics and insights to drive decision-making.
Schedule
Team members work in an office or remote work environment. Occasional travel may be required to attend business meetings, training programs, or other situations necessary for the accomplishment of daily responsibilities.
Pay
The salary range for this position is $130,000 - $150,000. Additional compensation may include participation in a quarterly or annual bonus program based on individual and company performance.
Benefits
- Competitive Medical, Dental, Vision, and Disability & Life insurance benefits.
- Low (free basic) employee Medical costs for employee-only coverage; costs discounted after 3 and 5 years of service.
- Generous Paid Time off: 15 days of vacation, 4 personal days, 10 sick days, and 11 paid holidays. Plus your birthday off after 1 year of service. Additional vacation accrued with tenure.
- Onsite housing discount at Greystar-managed communities (subject to discount and unit availability).
- 6-Week Paid Sabbatical after 10 years of service (and every 5 years thereafter).
- 401(k) with Company Match up to 6% of pay after 6 months of service.
- Paid Parental Leave and lifetime Fertility Benefit reimbursement up to $10,000 (includes adoption or surrogacy).
- Employee Assistance Program.
- Critical Illness, Accident, Hospital Indemnity, Pet Insurance, and Legal Plans.
- Charitable giving program and benefits.
Benefits offered for full-time employees. For Union and Prevailing Wage roles, compensation and benefits may vary.