Director, Conversion Strategy

About The Position

Major goals and objectives and location requirements
People Inc is seeking a Director of Conversion Strategy, to lead conversion strategy across PEOPLE onsite and in-app marketing.
The Director will determine how Martech platforms fit into the acquisition roadmap for newsletter, app, subscriptions, and paid memberships.
Reporting to the Senior Director, Audience Conversion, this role is responsible for driving audience conversion across the customer journey—from converting anonymous site visitors to known users, to increasing paid subscriber acquisition through strategic upsell initiatives.

Remote or Hybrid

Remote or Hybrid 3x a week - (New York City)

About The Team

This role is part of our centralized Growth and Audience Relationship team, responsible for growing direct relationships between our brands and consumers, operating People Inc. brands' newsletter, notification, lifecycle and onsite marketing programs and delivering best in class experiences to millions of subscribers.

Education

The Role’s Minimum Qualifications and Job Requirements
Bachelor’s degree or equivalent experience in Marketing, Platform Ops, Growth Marketing Operations, Product, or a related field.
10+ years of experience in marketing, growth strategy, conversion optimization, subscription marketing, or customer acquisition.
Proven success developing and optimizing conversion strategies for newsletters, app, and paid subscription businesses.
Strong understanding of onsite marketing strategies and best practices, free-to-paid conversion journeys, ad gating strategies
Hands-on experience with marketing technology platforms such as Piano, Digioh, or comparable Martech platforms
Proven track record of managing multiple projects at once, driving timelines and deliverables with an agile framework
Strong analytical skills with experience using experimentation and performance data to drive optimization.
Demonstrated ability to influence and collaborate cross-functionally
Experience managing and mentoring a direct report

Experience

Experience developing and optimizing conversion strategies for newsletters, app, and paid subscription businesses.
Experience designing customer journey experiences.
Strong understanding of onsite marketing strategies and best practices, free-to-paid conversion journeys, ad gating strategies
Hands-on experience with marketing technology platforms such as Piano, Digioh, or comparable Martech platforms
Proven track record of managing multiple projects at once, driving timelines and deliverables with an agile framework
Strong analytical skills with experience using experimentation and performance data to drive optimization.
Demonstrated ability to influence and collaborate cross-functionally
Experience managing and mentoring a direct report

Skills

Strong analytical skills with experience using experimentation and performance data to drive optimization.
Demonstrated ability to influence and collaborate cross-functionally
Experience managing and mentoring a direct report

Pay

Salary: New York: $120,000.00 - $140,000.00
Remote: $110,000.00 - $130,000.00