Jobs · Marketing

Director Client Sales and Insights - Remote

Circana · United States · 2 wk ago
RemoteRemoteMarketing$102k–$135k/yrFull-time

Circana is a leading provider of technology, AI, and data solutions for consumer packaged goods companies, manufacturers, and retailers. Our predictive analytics and Liquid Data® platform help clients measure market share, uncover consumer behavior, and drive growth—powered by six decades of expertise and an expansive, high-quality data set. We foster an environment that values continuous learning, feedback, and celebrating victories, while supporting work-life balance. As a global company, we are dedicated to inclusivity and belonging, celebrating diverse experiences and viewpoints to create a stronger, more innovative workplace.

About the role

This role serves as the strategic lead for PepsiCo, managing senior relationships across Tropicana, Gatorade, and the broader PepsiCo corporate organization while maximizing the value of Circana's Consumer and Shopper Insights solutions. The individual will partner closely with client stakeholders to deliver high-impact ad hoc analyses, uncover actionable insights, and support key business decisions across multiple brands and business units. In addition, this leader will oversee the PepsiCo receipt panel delivery team, ensuring excellence in execution and client satisfaction, while directly managing one team member. Success in the role will be driven by the ability to translate data into compelling stories, proactively identify growth opportunities, and serve as a trusted advisor to both clients and internal account teams supporting the PepsiCo business.

Critical Sales Skills

  • Effectively Presents Solutions: Delivers tailored, compelling solutions that align with customer needs and drive action.
  • Knows the Buying Influences: Identifies key decision-makers and understands their motivations and influence.
  • Manages Buyer Indifference: Recognizes and explores customer hesitation to uncover new needs or opportunities.
  • Understands Customer Needs: Operates as a recognized expert to articulate customer needs in the customer's business language and context.
  • Being Resilient: Bounces back from setbacks with composure and positivity; helps others stay productive during tough times.
  • Manages Ambiguity: Stays focused and calm in uncertain situations; guides others through change.

Responsibilities

  • Drive Client Growth: Identify and pursue opportunities to expand client relationships by aligning Circana’s data and software solutions with their strategic goals.
  • Deliver Insight-Led Solutions: Translate complex data into actionable insights that help clients make informed decisions and achieve measurable outcomes.
  • Manage the Sales Cycle: Lead end-to-end sales processes including prospecting, needs assessment, solution development, negotiation, and closing.
  • Collaborate Cross-Functionally: Partner with internal teams (e.g., Client Insights, Product, and Analytics) to deliver integrated solutions and ensure client success.
  • Maintain Industry Expertise: Stay current on trends in retail, CPG, or general merchandise to position Circana as a thought leader and trusted advisor.
  • Build Strategic Relationships: Develop and maintain strong relationships with key stakeholders across client organizations, including decision-makers and influencers.
  • Utilize Sales Tools and Platforms: Leverage Circana’s proprietary platforms (e.g., Unify+, Liquid Data, Intelligence Suite) to support client engagements and solution delivery.
  • Achieve Revenue Targets: Meet or exceed individual and team sales goals through disciplined pipeline management and strategic account planning.
  • Champion Client Success: Ensure client satisfaction by proactively addressing challenges, identifying growth opportunities, and delivering consistent value.
  • Advanced Analytic Skills: Demonstrated ability to conceive, manage, and deliver fact-based analyses, with a focus on consumer solutions, providing clients with clear, actionable insights to inform strategy.

Requirements

  • 5-10 years of experience in data analysis, client services, retail, or CPG.
  • Experience with consumer panel data or customer data and an understanding of how consumer data can be used to identify business-building opportunities for clients.
  • Commercial experience, with a track record of working with clients to activate insights.

Circana Behaviors

  • Stay Curious: Being hungry to learn and grow, always asking the big questions.
  • Seek Clarity: Embracing complexity to create clarity and inspire action.
  • Own the Outcome: Being accountable for decisions and taking ownership of our choices.
  • Center on the Client: Relentlessly adding value for our customers.
  • Be a Challenger: Never complacent, always striving for continuous improvement.
  • Champion Inclusivity: Fostering trust in relationships engaging with empathy, respect, and integrity.
  • Commit to each other: Contributing to making Circana a great place to work for everyone.

Location

This position can be located remotely.

Pay

The salary range for this role is $102,000 - $135,000. An employee’s position within the salary range will be based on factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, and business needs.

Benefits

We offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance, and 401(k) to eligible employees.

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