Director, Brand / Product Marketing

We need to output HTML fragment with sections: About the role? Actually we need to use

for section headings like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We must include sections only if posting has real specific content. We have description: includes Company Overview, Summary, Duties and Responsibilities, Requirements (Qualifications). Also includes Pay range: $91,400 - $97,070. Also includes Core Hours: 8:00a - 4:00p (Schedule). Benefits not mentioned. So we can include sections: About the role (maybe combine Company Overview + Summary?), Responsibilities (Duties and Responsibilities), Requirements (Qualifications), Pay, Schedule. Also maybe Skills? Not explicit. We'll not create Skills if not present. We must not repeat job title as heading. We must not include Job ID etc. Remove boilerplate. We need to preserve all substantive information. So we need to include content from Company Overview, Summary, Duties and Responsibilities, Requirements, Pay range, Core Hours. We need to format using

for each section heading, then content: either

for prose,

• for lists. We need to decide how to split content. Section About the role: could contain Company Overview and Summary. We'll combine into paragraphs. Responsibilities: list duties from DUTIES And RESPONSIBILITIES. We'll extract bullet points. Requirements: list qualifications from Requirements section (including Education/Experience). We'll list bullet points. Pay: include range. Schedule: include core hours. We must not include filler like "commensurate with experience". Not present. We need to ensure we don't create empty sections. Let's extract content. Company Overview paragraph: "Feeding Tampa Bay serves ten counties in West Central Florida and we are a leader in hunger relief across our region. Just last year, we served 85M meals to our neighbors through direct service and through our network of 400+ food pantry partners. But we know food alone won’t solve hunger – that’s why we’re redefining that it means to feed our region. By creating pathways to possibilities for nearly 1 million people, Feeding Tampa Bay connects and convenes solutions, partners and resources that nourish long-term stability. As a member of the Feeding America Network, we will work to dismantle barriers for individuals, families, and seniors across our area – because it’s possible. At Feeding Tampa Bay, we are on a united path to transform our community. We thoughtfully drive change while embracing and celebrating our collective impact, as well as the impact of each individual. Through our Grow Code we strive to honor all, conquer together, be imaginists, speak with truth, and stay rooted in the mission of Feeding Tampa Bay." Summary paragraph: "The Director, Brand / Product Marketing is responsible for helping shape and execute Feeding Tampa Bay’s brand and product marketing strategy. This role serves as a key partner to the Senior Director of Marketing and supports the organization’s evolution from being understood primarily as a food bank to being recognized as a mission-driven organization building people-focused solutions tackling the root-cause of hunger insecurity so communities can flourish today and for generations to come. This role leads awareness-building and mission-forward marketing initiatives, supports the development of a clear and differentiated brand narrative across multiple stakeholder audiences, and helps establish product marketing as a formal capability within the organization. The Assistant Director will translate organizational priorities and product goals into audience-centered strategies, integrated campaigns, and measurable outcomes. This is a strategic and hands-on leadership role. The Assistant Director is expected to contribute at both the planning and execution levels, build structure where processes are still emerging, and lead a small team responsible for advancing brand and product marketing work across the organization." Note: there is a mismatch: title Director but then mentions Assistant Director; but we keep as is. Duties and Responsibilities: list items. We need to parse each bullet under DUTIES And RESPONSIBILITIES. Let's extract: - Brand and Mission Awareness Leadership - Partner with the Senior Director of Marketing to develop and execute brand and product marketing strategies aligned to organizational priorities - Help translate Feeding Tampa Bay’s vision, mission, and organizational evolution into clear, consistent, and compelling messaging for external audiences - Lead mission awareness and brand-building campaigns that strengthen public understanding of Feeding Tampa Bay’s role, impact, and long-term vision - Support the development of a clear and differentiated brand narrative that can be applied consistently across campaigns, products, and audience touchpoints - Ensure marketing strategies and messaging reflect a people-first, community-centered, and dignity-driven approach - Product Marketing Function Development - Help establish and scale product marketing as a defined function within the organization - Collaborate with Marketing operations to develop planning frameworks, intake processes, prioritization methods, and cross-functional ways of working for product marketing - Partner with product leaders and internal stakeholders to position products clearly, accurately, and in ways that are accessible and audience-relevant - Develop go-to-market strategies and campaign plans for new and existing products, services, and community initiatives - Lead development of campaign briefs, messaging frameworks, channel recommendations, content direction, and rollout plans - Bring structure and accountability to product marketing planning and execution through clear timelines, roles, workflows, and follow-through - Multi-Audience Strategy and Execution - Create audience-specific messaging and activation strategies across multiple stakeholder groups, including neighbors, volunteers, community partners, and supporters, while maintaining one cohesive brand narrative - Oversee execution of integrated marketing initiatives in collaboration with internal creative resources, marketing operations, the social media coordinator, and external agency partners as needed - Support content and channel execution tied to brand and product campaigns, including digital and communications-related work where dedicated resources do not exist - Align campaign strategy and execution to the needs, motivations, and barriers of distinct audiences across the community - Ensure campaigns and product marketing efforts are relevant, accessible, and effective across the organization’s priority audiences - Team Leadership and Hiring - Directly manage two product Marketing Managers and provide ongoing coaching, support, performance feedback, and professional development - Recruit, hire, and onboard two direct reports in partnership with organizational hiring processes - Create role clarity, establish expectations, and support strong team performance and accountability - Help build team capability over time by strengthening strategic thinking, executional excellence, and cross-functional collaboration - Serve as a trusted extension of the Senior Director of Marketing, helping move high-priority initiatives forward with increasing ownership and independence - Insight, Measurement, and Planning Discipline - Help build a stronger audience insight practice by identifying information gaps, gathering formal and informal feedback, synthesizing campaign and stakeholder learnings, and turning findings into actionable recommendations - Establish and track KPIs and OKRs for brand and product marketing efforts in partnership with the Senior Director of Marketing and Marketing Operations - Monitor campaign and product performance, assess effectiveness, and recommend optimizations based on data, audience response, and organizational priorities - Support annual and campaign-level planning by defining goals, success measures, and performance expectations - Use insights, measurement, and learnings to improve decision-making, prioritization, and future marketing strategy - Scope of Role (maybe not needed as separate section but could be included under Responsibilities? It's more clarifying. We could include as part of Responsibilities but it's not a duty. Might be better to include as a paragraph under Responsibilities? The instruction: Use
  • for any list of duties/requirements/benefits. Scope of Role is not a list but a clarification. Could be a paragraph. We'll include as a paragraph under Responsibilities after the list. Now Requirements/Qualifications section: We have: "REQUIREMENTS QUALIFICATIONS To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skills, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. EDUCATION And/or EXPERIENCE Excel working in a fast-paced, evolving environment and demonstrate the ability to embrace the FTB’s commitment to treat all people with equity and respect in pursuit of our mission to feed people in need and mobilize our community to eliminate hungerBachelor’s degree in Marketing, Communications, Business, Public Relations, or a related field preferredMinimum of 8 years of progressive experience in brand marketing, product marketing, integrated marketing, communications, product marketing, or a related fieldExperience leading integrated campaigns and marketing initiatives from strategy through executionExperience developing audience-centered messaging and strategies across multiple stakeholder groupsExperience building or improving marketing processes, planning frameworks, and cross-functional collaboration modelsExperience establishing and tracking KPIs and/or OKRs and applying insights to improve marketing effectivenessPrior experience managing people, including coaching, developing, and supporting team performance, requiredExperience recruiting, hiring, and onboarding team members preferredExperience in mission-driven or nonprofit organizations preferred but not requiredCorporate sector experience is also valued, particularly in brand marketing, product marketing, and go-to-market roles Willing to actively participate in mission-driven products, such as food distribution initiatives and disaster relief operations as needed.All internal candidates must be in good standing with no corrective actions within the last 90 days." We need to split into bullet list items. Let's extract each requirement: - Excel working in a fast-paced, evolving environment and demonstrate the ability to embrace the FTB’s commitment to treat all people with equity and respect in pursuit of our mission to feed people in need and mobilize our community to eliminate hunger - Bachelor’s degree in Marketing, Communications, Business, Public Relations, or a related field preferred - Minimum of 8 years of progressive experience in brand marketing, product marketing, integrated marketing, communications, product marketing, or a related field - Experience leading integrated campaigns and marketing initiatives from strategy through execution - Experience developing audience-centered messaging and strategies across multiple stakeholder groups - Experience building or improving marketing processes, planning frameworks, and cross-functional collaboration models - Experience establishing and tracking KPIs and/or OKRs and applying insights to improve marketing effectiveness - Prior experience managing people, including coaching, developing, and supporting team performance, required - Experience recruiting, hiring, and onboarding team members preferred - Experience in mission-driven or nonprofit organizations preferred but not required - Corporate sector experience is also valued, particularly in brand marketing, product marketing, and go-to-market roles - Willing to actively participate in mission-driven products, such as food distribution initiatives and disaster relief operations as needed - All internal candidates must be in good standing with no corrective actions within the last 90 days. We could combine some but keep as list. Pay: Range: $91,400 - $97,070. Schedule: Core Hours: 8:00a - 4:00p. Also classification: Mostly Onsite or Hybrid 2x per week. Could include schedule and location? The instruction: include Schedule section only if posting actually states them. It does state Core Hours. So we can include schedule: Core Hours 8:00a - 4:00p. Also maybe mention Mostly Onsite or Hybrid 2x per week as part of schedule? Could be included but not required. We'll include schedule paragraph with both. We should not include Benefits section as not mentioned. Now produce HTML. Structure:

    About the role

    Company Overview paragraph.

    Summary paragraph.

    Responsibilities

    • ... (list all duty items)
    ...

    Scope of Role paragraph (maybe after list).

    Requirements

    • ... each requirement
    ...

    Pay

    $91,400 - $97,070

    Schedule

    Mostly onsite or hybrid (2 days per week); core hours 8:00 a.m. – 4:00 p.m.

    Make sure to