Director, Brand and Product Marketing

Position Summary

The Director, Brand and Product Marketing leads the development of Celebrity Cruises' brand strategy and product marketing efforts, ensuring the brand's positioning, voice, and product story come through consistently across every guest touchpoint. The candidate is responsible for shaping brand direction, bringing new ships, itineraries, and onboard products to market, and translating the brand promise into compelling, guest-centric marketing.

This role focuses on brand stewardship, product storytelling, and data-driven decision-making, as well as the execution of high-impact go-to-market strategies for new and existing products. The Director leads and develops the Brand and Product Marketing team, while personally driving strategic alignment across Product, Creative, Revenue Management, and Sales. This is a senior, cross-functional leadership role for someone who can set brand and product marketing strategy at the portfolio level, translate it into a clear operating plan for the team, and represent that strategy creatively and credibly in front of executive leadership.

Essential Duties And Responsibilities

• Own the strategic direction of the Celebrity Cruises brand, translating brand vision and growth targets into a clear, differentiated brand positioning and product narrative across every guest touchpoint.
• Lead go-to-market strategy for new ships, itineraries, onboard experiences, and product innovations, partnering with Product and Revenue Management teams to bring compelling offerings to market and drive demand.
• Partner closely with Product, Creative, Revenue Management, Sales, and channel teams to ensure brand and product marketing initiatives are seamlessly integrated across product launches, itineraries, and the guest journey.
• Leverage consumer insights, competitive intelligence, and guest feedback to inform brand positioning and product marketing decisions, continuously refining strategy to strengthen ROI and stay ahead of market trends.
• Serve as the guardian of brand integrity, ensuring every product marketing asset, campaign, and guest communication reinforces brand positioning, tone, and the broader Celebrity Cruises brand promise.
• Lead the exploration of new brand and product marketing approaches, technologies, storytelling formats, and guest engagement opportunities that keep Celebrity Cruises ahead of the market.
• Lead, mentor, and develop a high-performing brand and product marketing team, driving both individual and team growth toward ambitious goals.
• Oversee and manage the brand and product marketing budget, ensuring optimal resource allocation and effective tracking of campaign and product launch performance against financial goals.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field required; MBA highly preferred.
• 12+ years of relevant experience in brand marketing, product marketing, or integrated marketing, ideally within travel, hospitality, cruise, or consumer lifestyle brands.
• Excellent communication skills, highly organized, with strong attention to detail and the ability to multi-task.
• Must have the passion to become the subject matter expert on the Celebrity Cruises brand and its products, with infectious enthusiasm that inspires others to bring them to market.
• Ability to think critically, take initiative, and work autonomously.
• Exceptional communication and relationship-building skills.
• Project management experience and skillset.
• Program knowledge: Microsoft PowerPoint, Excel, Word, Outlook; SharePoint a plus.

This position will be working onsite from Miami.