Director, Product Marketing
About the role
We're seeking a Director of Product Marketing to lead the market narrative, positioning, pricing, and go-to-market for the SeekOut Recruiting Platform. Reporting to the CMO, this role involves shaping the corporate and category narrative, driving outcome-based launches, and establishing the product marketing function.
Responsibilities
- Own the unified positioning and messaging architecture for the SeekOut Recruiting Platform
- Craft persona-specific positioning that connects Agentic AI to the outcomes valued by different audiences
- Shape and present the corporate and category narrative to senior leadership, analysts, and press
- Own the market map, including TAM/SAM/SOM, competitive and gap analysis, and a living SWOT
- Own outcome-based launches end to end, measuring success by improvements in speed to hire, quality of hire, cost per hire, and candidate experience
- Drive pricing and packaging strategy in partnership with Product, Finance, and marketing leadership
- Partner with Product and Engineering leadership to align positioning, pricing, launch, and GTM as one coherent strategy
- Build sales enablement assets and partner with Demand Generation on campaign strategy and audience targeting
- Establish the standards, operating rhythm, and metrics that define the product marketing function
Requirements
- 8+ years in B2B product marketing, with experience operating at the Director level or above
- Experience in a startup or mid-sized company
- Proven track record of building category narratives and leading outcome-based launches
- Deep expertise in enterprise software go-to-market
- Demonstrated success partnering with Product and Engineering to influence roadmap and bring products to market
- Fluency in market sizing and analysis, translating data into clear, actionable recommendations
- Exceptional executive communication and presence, with a proven ability to present to and influence senior leadership and cross-functional stakeholders
- AI-forward operator who actively uses AI tools to elevate research, content, competitive analysis, and GTM execution
- Bachelor’s degree in marketing, business, or a related field; MBA preferred
Qualifications
- HR Tech or talent acquisition domain experience strongly preferred
- Experience with product-led or B2C viral growth is a plus
Skills
- Market sizing and analysis
- Competitive strategy
- Product-led go-to-market
- Executive communication
- AI tools
Benefits
- Salary Range: $185,000 – $240,000 per year
- Health benefits including medical, dental, vision, life insurance, health savings and flexible spending accounts
- Stock Options
- Stipends for home office, education, and wellness
- Flexible paid time off
- Company paid holidays, including Juneteenth and Indigenous People’s Day
- Paid parental leave for birthing and non-birthing parents
- Retirement plan with company match
- In-office perks include transportation & parking subsidies, daily lunch service, snacks & beverages, and wellness room
Pay
Salary Range: $185,000 – $240,000 per year
Schedule
N/A
Benefits
- Health benefits including medical, dental, vision, life insurance, health savings and flexible spending accounts
- Stock Options
- Stipends for home office, education, and wellness
- Flexible paid time off
- Company paid holidays, including Juneteenth and Indigenous People’s Day
- Paid parental leave for birthing and non-birthing parents
- Retirement plan with company match
- In-office perks include transportation & parking subsidies, daily lunch service, snacks & beverages, and wellness room
Compensation
Salary Range: $185,000 – $240,000 per year
Equal Opportunity Employer
SeekOut condemns discrimination, racism, and racial injustice in all forms. Committed to attracting and retaining a diverse staff, SeekOut will honor your experiences, perspectives, and unique identity. Together, we strive to create and maintain working and learning environments that are inclusive, equitable and welcoming. We are accelerating our efforts through our products and policies to take action and advance definitive, measurable policies and practices that eliminate racism and discrimination.