Director, Brand Portfolio - Greater China (m/f/d)

DESIGN HOTEL · Shanghai, VA · 1 wk ago

MarketingFull-time

Develop a strategic plan to increase Design Hotels overall portfolio and presence across Greater China

Lead and execute market-specific strategies for portfolio expansion
Build strong pipeline and leads of qualified on-brand hotels through active sourcing, networking, site inspections, and brand-fit assessments
Conduct brand fit assessment for new potential members in alignment with Design Hotels Global Brand Portfolio strategy. This includes: collecting and reviewing relevant hotel information, exchange with owners and representatives, pitching Design Hotels value proposition, preparing tailored presentations, creating case studies
Review membership applications, evaluate the potential for Design Hotels and approve together with responsible teams
Engage prospective on-brand hotels and identify their needs, opportunities, and goals to connect them with our value proposition and services
Demonstrate a solution driven approach to the overall development process
Collaborate closely and partner with Marriott International Greater China Development Team and Legal Team to support overall deal signing and execution

Establish strong relationships and grow network of hotel owners, developers, architects, interior designers and industry stakeholders
Act as a trusted brand advisor and ambassador for Design Hotels in Greater China

Identify high-potential growth markets in Greater China and monitor competitor and industry trends
Conduct frequent travel (40–60%) for site visits, existing and potential owner engagement

Collaborate closely with Design Hotels APAC team and Global Team
Align with all relevant departments within Design Hotels to ensure smooth workflow and stay updated on new services and developments
Build strong relationships & engagement with the existing and potential Design Hotels owner community
Act as a brand partner and collaborator to Greater China Marriott International Team including Development Team
Ensure transparent pipeline tracking and reporting via CRM

10+ years of experience in business development, commercial, brand partnerships or owner relations in travel, hospitality or interior design sectors
Bachelor’s degree in Business Administration, Hospitality or related field
Fully fluent and effectively bilingual in English and Chinese (spoken and written)
Strong market knowledge of Greater China boutique and independent hotel sectors
Understanding of Brand Equity and well-versed in both, the creative and commercial side of a business organization
Strong business acumen and deep hotel commercial and distribution knowledge
In-depth understanding of the regional business landscape in travel / hospitality
Established rolodex of architects, designers, independent hotel developers and operators

Creative, design-oriented, culturally aware, understanding of local and global aesthetics, aware of key trends / at the pulse of the time
Excellent communication and presentation skills, strong ability to adjust to various audiences - corporate environment and creatives, independently minded individuals
High performing, collaborative solution provider and proactive decision maker
Strong negotiation skills and acute commercial acumen
Strong interpersonal skills, empathetic, enthusiastic, collaborator, excels in building new relationships and instilling trust

Passion for Design Hotels’ ethos and a solid understanding of the business
Knowledge of the independent hotels landscape in Asia and especially in Greater China.
In-depth understanding of Hotel commercials and distribution
A great experience in the niche market of luxury boutique hotels

Hybrid mobile working options
Working with a motivated and international team from over 39 countries at the global Headquarters of Design Hotels™
Great benefits at member hotels, brand partners and other employee discounts and special offers, including Marriott Explore rates
Career development opportunities in an international company

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