Director, Global Brand Marketing

About the role

The Global Brand Marketing Director will lead the development and execution of global brand strategies and campaigns to drive cultural relevance, brand heat, and long-term equity. This role sits at the intersection of brand strategy, campaign and content development, and global orchestration—partnering closely with regional markets, creative agencies, and cross-functional teams to bring the brand to life consistently and impactfully across the globe.

Responsibilities

• Drive big picture thinking. Connect the dots to maximize campaign impact: ability to digest, synthesize, and leverage information across the business to inform decisions, leverage global consumer insights to transform our brand creative and content, turn individual ideas into broader integrated activations and help functional teams drive greater impact in their channels and roles
• Collaborate effectively with regional and local country marketing teams to deliver effective & sustained marketing plans
• Act as a brand guardian to ensure all Coach marketing campaigns show up in relevant environments that appeal to our Timeless Gen Z consumer
• Prioritize relationship-building and organizational agility to leverage partnerships across the organization to get work done

Requirements

• 10+ years’ experience in brand marketing, integrated marketing planning
• Exceptional organization skills, with thorough attention to detail
• Excellent communication skills, both written and verbal
• Ability to prioritize, be nimble, and adaptable while meeting deadlines
• Driven self-starter with comfort operating in areas of ambiguity
• Bias toward action, with the ability to work independently
• Proficient in Microsoft programs
• Proven track record for creating integrated campaign and driving business
• Thought leadership in innovation, customer experience, content and integration within customer journeys

Qualifications

• Curiosity and resourcefulness, ability to proactively identify and resolve problems
• Drives results-oriented mindset

Skills

• Strategic Agility
• Developing Direct Reports and Others
• Building Effective Teams

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• 401 (K)
• Paid Paternity and Maternity leave
• Commuter Benefits
• Disability insurance
• Tuition assistance

Pay

$150,000.00 - $175,000.00

Schedule

Full-time