Brand Manager/Director

About the role

The Brand Manager/Director/Creative Leader will create, define, and execute the strategic direction for Pro Athlete's portfolio of brands, including in-house private label brands, exclusives, loyalty program branding, and the strategy behind unique brand elements. This role will also shape the stories of these brands and ensure they are represented compellingly across all channels.

Responsibilities

• Develop and implement the overarching brand strategy and vision for all brands, setting and enforcing the brand guidelines and guiding the vision for each brand.
• Align creative efforts with consumer insights and market trends.
• Work with an in-house marketing team to create or refine each brand's customer persona, helping to determine who the customer is and what products they want.
• Partner with senior leadership to ensure brand strategies align with organizational goals and resonate with target audiences.
• Lead creative teams, including designers, photographers, videographers, copywriters, social talent, and external agencies, providing clear direction and feedback.
• Oversee the creation and assist the Creative Team with the approval of all customer-facing content, ensuring brand consistency across email, social, web, video, print, packaging, and advertising.
• Monitor the visual and tonal representation of all brands across channels.
• Collaborate with Product Development on high-level product design and concepting to ensure brand cohesion and product creation that meets the needs of the desired customer base.
• Serve as the final arbiter of brand voice, ensuring that all content is aligned with the established brand narrative.
• Willingness to wear multiple hats on the creative side.

Requirements

• Bachelor's Degree in Marketing, Communications, Graphic Design, Art, Photography, related field, or equivalent experience.
• 5+ years brand management experience, preferably in a leadership role.
• 2+ years experience in eCommerce, private label and/or retail preferred.
• Experience working with photographers, videographers, graphic designers, and stylists.
• Experience with packaging design is a plus but not essential.
• Attention to detail and highly organized.
• Understanding of lifestyle apparel landscape, sporting goods, and appreciation for the relationship between sports and apparel/products.
• Shopify experience is a plus but not essential.
• All candidates must have Baseball and pickleball knowledge/experience.

Qualifications

• Core Value alignment.
• A self-driven work ethic.
• Genuine curiosity and the desire to learn.

Skills

• Attention to detail.
• Highly organized.
• Understanding of lifestyle apparel landscape, sporting goods, and appreciation for the relationship between sports and apparel/products.
• Shopify experience.
• Baseball and pickleball knowledge/experience.

Benefits

Not specified.

Pay

Not specified.

Schedule

Not specified.