Director, Brand Strategy

About the Role

The Director, Brand Strategy position serves as a leadership role within the Brand Strategy team by delivering both high quality work for our life science industry clients and facilitating growth of department capabilities, skills, processes and approaches to enhance our offerings in the marketplace. You will also have a broad understanding of marketplace needs, a demonstrated grasp of opportunities that can grow agency capabilities, and adapt to changing needs of clients and the industry. This is a remote opportunity reporting to a Vice President, Strategy.

Responsibilities

• Proactively inform and develop new approaches, ideas, and services
• Guide and serve as a go-to subject matter expert for a strategic point-of-view on specific client challenges or marketplace dynamics
• Oversee the brand and communications direction of an account in partnership with the Account Lead and Creative Lead
• Create and steward brand strategies, defining them and building them over multiple campaigns/activities
• Frame thinking and place in its proper context by: Isolating a business' problems with a brand and communications can affect. Isolating the roles of the brand, communication, and communication channels within business plans—thinking for tomorrow and not just today.
• Promote the brand purpose and ensure that it lives across all main touch-points and communications
• Identify additional opportunities for growing assigned accounts, both in the world and within the agency
• Forge relationships with internal members of senior leadership, with diverse teams and departments (Creative, Account, etc.)
• Track the success of campaign and accounts and manage the award submission process
• Develop the skills of and mentor junior team members

Requirements

• 7+ years total business experience is required
• 5+ years in pharmaceutical marketing or communications agency experience is required, with demonstrated career progress focused on expanding engagement and driving innovation
• Bachelor's degree in life sciences, marketing, or communications
• Experience developing successful pharmaceutical marketing strategies
• Expertise with a focus on using insights, developing strategies into a brand plan, and working in a multi-platform ecosystem
• Demonstrated people management experience
• Can present marketing and strategic plans to main client decision makers
• Demonstrated leadership in a collaborative environment

Qualifications

• Master's degree in a relevant field (life sciences, marketing, communications, etc.)
• Experience leading cross-functional teams
• Strong understanding of brand strategy and brand management
• Excellent communication and presentation skills
• Ability to work independently and manage multiple projects simultaneously

Skills

• Strategic thinking and problem-solving
• Collaborative leadership
• Client relationship management
• Brand management and development
• Market research and analysis
• Project management

Benefits

Inizio Evoke provides an exciting and flexible work environment, great compensation packages and outstanding company paid benefits including medical, dental, 401(k), tuition reimbursement and flexible time off.

Pay

Compensation is competitive and commensurate with experience.

Schedule

This is a full-time, remote position.

Company

We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.