Director, Brand Strategy

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Customer, Market & Insights - Summarize and elevate customer and market intelligence (qualitative & quantitative) to guide decision-making. Monitor competitors, surface business-impact opportunities, and translate insights into actions that expand market share, enhance Kele’s differentiation, and strengthen brand health.
• Unified Brand Strategy - Own activation criteria and population models. Continuously refine brand architecture, behavioral playbooks, and identify opportunities for customer lifecycle programs that strengthen market connection.
• Brand Positioning - Lead competitive analysis to identify whitespace and growth potential. Define opportunities where Kele’s service levels and capabilities can capture share and drive preference.
• Activation Stewardship & Strategy - Leverage brand and behavioral playbooks to evaluate and forecast the ROI of new activations. Define audience and decision points to scope activation opportunities that reinforce brand equity and growth.
• Cross-Functional Leadership - Serve as a business partner to integrate brand intelligence and internal feedback loops. Champion change management to ensure successful activation across departments.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 8+ years of progressive brand leadership experience, ideally within B2B markets.
• Deep analytical background—able to synthesize & interpret customer data, segmentation, and performance metrics.
• Proven ability to translate customer insights into actionable brand strategies.
• Experience overseeing brand identity, messaging frameworks, and corporate communications.
• Demonstrated success managing multi-channel brand programs and large-scale campaigns.

Skills And Competencies

• Customer-obsessed attitude—committed to delivering best-in-class experiences and continuously improving how customers interact with the brand.
• Strategic thinker with a deep understanding of customer-driven branding.
• Exceptional leadership skills with experience managing and inspiring cross-functional teams.
• Strong storytelling and communication abilities, both written and verbal.
• Data-informed decision maker skilled at integrating insights into creative execution.
• Expertise in brand governance, voice/tone development, and content strategy.
• Collaborative mindset with the ability to influence across all organizational levels.
• Entrepreneurial and adaptable, thriving in a dynamic, fast-paced environment.

Benefits And Perks

• Medical, vision, and dental insurance
• HSA/FSA (medical and dependent care)
• 401(k) with employer match up to 4% with immediate vesting
• Employer-paid short- and long-term disability coverage
• Employer-paid basic life and AD&D insurance; supplemental life for employees and dependents available
• Paid time off and paid holidays