Director, Brand Strategy

Responsibilities

• Developing in-depth market, customer and competitive analyses
• Uncover customer insights
• Identify key questions, issues/opportunities and insight areas
• Aid in developing POV on brand and category dynamics
• Serve as the internal team “expert” for planning and developing strategy and communications
• Play a key role in the planning and execution of strategic client engagements
• Growing involvement and leadership in such projects as building brand positioning and crafting creative briefs that clearly articulate strategy and inspire creative teams
• Assist on new business pitches and participate in client presentations
• Mentor or manage team members

Qualifications

• 5-7+ years of experience in brand strategy and planning within an advertising agency environment, with 2+ years working in a pharmaceutical, biotech, or life sciences category
• Experience developing brand positioning, strategic frameworks, and insight-driven communications
• Strong understanding of market research, competitive analysis, and customer insight development
• Proven ability to contribute to client engagements and new business initiatives
• Demonstrated ability to mentor or manage junior team members
• A strategic thinker with the ability to integrate data, insights, and creativity into clear direction
• Strong analytical and synthesis skills, with the ability to distill complex information into actionable insights
• An effective communicator, both verbally and in writing, with experience presenting to internal teams and clients
• Collaborative and team-oriented, with the ability to work across disciplines and levels
• Proactive and adaptable, with a problem-solving mindset and a willingness to take on new challenges
• Ability to demonstrate sound judgment and a growing ability to guide strategic decision-making

Pay

Salary Range: $140,000 - $175,000 USD

BGBx is headquartered in New York City, and the salary range listed reflects the expected base compensation for this role in the New York City metropolitan area. This position may be performed remotely within the United States.

For candidates located outside the New York City area, compensation will be adjusted to reflect the applicable market for the employee’s primary work location. Final compensation will be determined based on geographic location, experience, qualifications, and other job-related factors.