Director, Brand Strategy

What took you so long?! We’ve been waiting for you. At Razorfish Health, we fuel the practice of modern medicine. Built for the modern age, we’re committed to science, technology, and innovation to help healthcare providers and patients make better connections for better outcomes. Our focus is on future trends and disruptors shaping medicine today, creating a healthier tomorrow. With 300+ employees across New York City, Philadelphia, Chicago, and remote locations, we’re proud to support 12 team members with MDs, PharmDs, or PhDs and work with 5 of the top 8 pharma companies.

About the role

The Director, Brand Strategy uncovers breakthrough customer insights and translates them into marketing ideas for a major RFH client. This role sits within the brand strategy organization and reports to the VP, Group Strategy Director. You’ll be an insightful, collaborative colleague who supports client priorities with deep research, competitive awareness, and a strong understanding of target audience needs.

Responsibilities

• Synthesize market research to identify unique insights that inspire and guide innovative brand strategies and marketing ideas.
• Identify high-impact opportunities to drive brand growth.
• Develop clear creative briefs with focused strategic insights and business rationale.
• Manage the annual brand planning process for a large, complex, multi-indication brand.
• Lead and facilitate workshops to generate new thinking and improved business strategies.
• Build productive collaboration and enable successful teamwork across fields.
• Demonstrate the impact of Brand Strategy by creating demand for its contributions.
• Stay on top of trends in healthcare, pharma, and the medical industry.
• Manage and mentor junior strategists/planners.

Requirements

• Bachelor’s degree required, preferably in business, advertising, marketing, communications, psychology, or a related field. MBA a plus.
• At least 7 years’ experience in marketing, brand strategy, or strategic services (e.g., advertising agency brand strategy group, management consulting, brand strategy firm, or pharmaceutical company in a marketing role).
• Strong awareness of brand strategy frameworks and processes, with the ability to create compelling recommendations to drive business objectives.
• Familiarity with segmentation, analytics, and media research tools is a plus.
• Exceptional customer insight skills and an intuitive ability to understand audience motivations.
• Ability to distill complex research into actionable insights.
• Strong communication, writing, and influence skills.
• An independent problem solver who works well in a collaborative, cross-functional environment.
• Inspirational leadership style and a passion for pharmaceutical marketing.

Benefits

• Medical, dental, and vision coverage.
• Disability and 401K plans.
• Parental and family care leave.
• Family forming assistance.
• Tuition reimbursement.
• Flexible time off.

Pay

USD $106,780.00 - USD $170,937.00/Annually. Compensation will be determined based on skills, qualifications, and experience.