Director, Brand Strategy

About the role

We are Heartbeat, the Challenger Agency in healthcare marketing & advertising. We dedicate ourselves, every day, to tearing down the status quo and ensuring our clients' brands are impossible to ignore. If you're interested in overturning traditional thinking and opening the eyes of HCPs & Consumers alike to new healthcare options, you might be our next Director, Strategy.

Responsibilities

• Developing strong client relationships as a key strategic and business partner
• Guiding the strategic direction with internal and external teams in relation to our clients' brand development and marketing approach
• Gain a deep, holistic and evolving understanding of our client's business objectives, challenges, threats and opportunities – including forward looking awareness of emerging competitive threats
• Understanding and advocating for Heartbeat's full suite of strategic offerings
• Formulating strategic recommendations ranging from brand positioning, marketing strategy and digital engagement strategy, and being able to communicate them clearly and effectively
• Developing POVs for our colleagues and clients around business-critical issues and trends
• Developing inspiring creative and execution briefs

How You’ll Grow With Us

• Facilitating internal brainstorms and client workshops
• Identifying and pursuing organic growth opportunities within existing clients
• Partnering with clients on market research activities
• Overseeing development of measurement plans and developing meaningful or noteworthy insights based on both qualitative and quantitative analysis
• Contributing to the development of junior team members
• Managing complex projects independently and successfully
• Seamlessly collaborating with other departments, identifying opportunities for efficiencies in working relationships and cross-departmental processes and hand-offs (e.g. Creative, Client Services, Media, Production, and Technology)

About Heartbeat

Heartbeat is a healthcare marketing & creative agency, headquartered in NYC and powered by ~300 smart people all over the US. In the past four years, we've been named a 4-time "Best Place to Work" by AdAge and MM+M and a "Diversity & Inclusion Champion" by MedAdNews. We Care About Three Big Things: Empowering Challenger Brands, Being the Best Place You'll Ever Work, and Fostering a Diverse & Caring Community.

Qualifications

• Average of 7+ years of experience in strategy at a creative agency and/or consulting
• Experience in healthcare marketing, including both HCP and consumer
• Superb and persuasive communications skills, both written and verbal
• Strong analytical/logical thinking
• Structured problem solving approach to address complex strategic/management issues
• Excellent analytical skills
• Able to become deeply immersed in our clients' business on both a commercial and clinical/scientific level
• Able to develop strong client relationships and trust based on deep immersion in their business
• Familiarity with relevant digital channels (e.g., web, mobile, CRM, social media, search)

Additional Information

Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.