Director, Agent Marketing

About the role

NVIDIA is seeking a Head of Agent Marketing to drive growth and visibility for NVIDIA in the AI-driven discovery space. This role will oversee strategies and initiatives aimed at making NVIDIA discoverable, citable, and actionable for AI agents, developers, architects, and enterprise groups.

Responsibilities

• Define Agent Marketing: Develop the approach, operational structure, and evaluation framework for how NVIDIA content, campaigns, web experiences, and priority audience journeys are found and understood by AI agents and human audiences.
• Make NVIDIA agent-readable: Partner with web, content, SEO, analytics, and product teams to improve page structure, technical depth, metadata, comparison content, FAQs, benchmark visibility, and answer quality across priority NVIDIA pages.
• Lead AEO (Answer Engine Optimization) & Agent Marketing as a key workstream: Boost NVIDIA's presence, citation frequency, and referral influence within AI-assisted discovery platforms like ChatGPT, Perplexity, Gemini, Claude, Copilot, and new agent technologies.
• Activate developer-facing AEO through partnership: Join forces with Developer Marketing, Developer Programs, product marketing, and web teams to improve how priority developer content, technical narratives, demos, tutorials, and proof points are found, referenced, and engaged with in AI-assisted discovery experiences.
• Drive the creation of AI-powered AEO workflows that detect content gaps and track new audience questions. Suggest updates readable by agents.
• Support global teams in enhancing NVIDIA’s visibility, citation quality, and referral influence in AI-assisted discovery experiences.
• Expand AEO strategy throughout marketing: Assist global marketing groups in applying agent engine optimization approaches across campaigns, web experiences, content planning, message testing, personalization, insight synthesis, and performance optimization.
• Measure what matters: Define success through agent citation rate, AI referral traffic, developer acquisition, content engagement, community activation, account penetration, conversion quality, and campaign efficiency.
• Lead a high-impact center of excellence that defines and activates the strategy and standards for agent experience marketing. This includes playbooks and a measurement model. The goal is to enable global teams to implement AEO and agent-readable content practices at scale.

Requirements

• 12+ overall years of demonstrated expertise in developer marketing, technical marketing, product marketing, growth marketing, content strategy, or digital marketing.
• 5+ years leading teams or major cross-functional initiatives in a matrixed global organization.
• Proven success marketing to developers, AI engineers, technical practitioners, infrastructure architects, or platform ecosystems.
• Solid grasp of AI, agentic AI, developer tools, APIs, SDKs, cloud infrastructure, open-source ecosystems, model deployment, inference, or accelerated computing.
• Consistent track record translating technical concepts into clear, credible narratives for both technical and business audiences.
• Experience building marketing programs across web, content, community, events, paid, email, social, partner, and sales enablement channels.
• Familiarity with search, SEO, AEO, LLM discovery behavior, content architecture, analytics, and digital measurement.
• Strong executive communication skills, including the ability to brief senior leaders, influence technical collaborators, and align teams around a new operating model.
• Bachelor's degree in marketing, communications, business, computer science, engineering, or a related field, or equivalent experience.

Qualifications

• Hands-on experience with AI developer ecosystems, open-source projects, agent frameworks, model APIs, SDKs, CLIs, local model runtimes, or cloud AI platforms.
• Deep familiarity with how developers evaluate technical platforms through documentation, GitHub, benchmarks, community channels, tutorials, and peer validation.
• A strong point of view on how AI will impact marketing operating models, including campaign planning, content production, personalization, analytics, and experimentation.
• Experience with NVIDIA technologies, including NIM, Nemotron, CUDA, CUDA-X, Omniverse, RTX, Blackwell, Hopper, NVLink, or AI Factory infrastructure.
• Active participation in developer, AI, open-source, or technical communities.

Skills

• AI developer ecosystems
• Open-source projects
• Agent frameworks
• Model APIs
• SDKs
• CLIs
• Local model runtimes
• Cloud AI platforms
• Developer evaluation through documentation, GitHub, benchmarks, community channels, tutorials, and peer validation
• Impact on marketing operating models
• AI technologies such as NIM, Nemotron, CUDA, CUDA-X, Omniverse, RTX, Blackwell, Hopper, NVLink, or AI Factory infrastructure
• Participation in developer, AI, open-source, or technical communities

Benefits

NVIDIA offers highly competitive salaries and a comprehensive benefits package. Applications for this job will be accepted at least until July 10, 2026. This posting is for an existing vacancy. NVIDIA uses AI tools in its recruiting processes. NVIDIA is committed to fostering an inclusive work environment and proud to be an equal opportunity employer. As we highly value diversity in our current and future employees, we do not discriminate (including in our hiring and promotion practices) on the basis of race, religion, color, national origin, gender, gender expression, sexual orientation, age, marital status, veteran status, disability status or any other characteristic protected by law.