Direct-to-Consumer Marketing Manager - HIV Prevention

About the role

ViiV Healthcare is a global specialty HIV company, the only one 100% focused on researching and delivering new medicines for people living with, and at risk of, HIV. This Direct-to-Consumer (DTC) Marketing Manager, HIV Prevention role is based in Durham, NC and may qualify for a domestic relocation package. Employees are required to be onsite 2 days per week. The role leads development and execution of key consumer marketing activities and digital solutions, ensuring campaigns are patient-centered, innovative, and competitive.

Durham is located in the thriving, diverse, and cutting-edge Research Triangle Park area. Learn more about RTP.

Responsibilities

• Lead key direct-to-consumer marketing activities, including branded and unbranded social, influencer, audio, and print execution.
• Lead experiential activations for unbranded campaigns.
• Understand People Who Can Benefit from PrEP (PWBP), the competitive landscape, and complex trends in the US marketplace to contribute to strategic marketing campaigns and materials.
• Assist in evolving digital content to reach patients through critical channels.
• Foster collaborative relationships across brand and cross-functional teams, building alliances.
• Manage projects through promotional review and the Copy Approval system.
• Manage agency partners in creative development and tactical execution, including evaluating and setting project budgets, establishing timelines, and ensuring on-time delivery.
• Identify and build effective relationships with internal and external stakeholders grounded in trust and mutual respect.
• Develop Key Performance Indicators (KPIs), track performance, and optimize marketing programs for maximum impact.
• Lead internal cross-functional teams, including Copy Approval, external partners, and project teams to drive business results.

Requirements

• Bachelor’s degree.
• 4+ years of US-based pharmaceutical industry experience in marketing and/or commercial roles.
• Experience working with and managing external agencies.
• Experience in creating product messaging and developing tactics.
• Experience navigating the Copy Approval / Promotional Review Team (PRT) process and promotional review.

Preferred Qualifications

• Graduate degree (e.g., MBA) or related field.
• Prior PrEP or HIV market experience.
• Demonstrated ability to work effectively in a matrix team environment (e.g., Copy Approval Team, brand marketing, sales, training, medical, insights, and analytics).
• Media planning knowledge across multiple channels.
• Project management and demonstrated analytical skills.
• Ability to work independently with minimal direction.
• High level of motivation and strong ability to find creative solutions to unstructured situations.
• Knowledge and practical application of compliance acumen in the pharmaceutical space.
• Experience preparing and delivering written and verbal communications in a professional setting, including interpersonal influencing and prioritization skills.
• Experience navigating internal processes, managing multiple priorities, and keeping projects on track to meet deadlines.

Skills

• Data to Insights
• Digital Fluency
• Marketing Campaign Planning
• Marketing Measurement
• Marketing Strategy Implementation
• Omnichannel Marketing
• Scientific Literacy

Benefits

All ViiV employees receive the same comprehensive benefits program as GSK employees. Learn more about ViiV’s US benefits.

About ViiV Healthcare

ViiV Healthcare is the only pharmaceutical company solely focused on combating, preventing, and ultimately eradicating HIV and AIDS. Guided by our mission to leave no person living with HIV behind, we combine expertise in research, manufacturing, policy, and community engagement to push boundaries in HIV treatment and care. As part of our connection with GSK, employees benefit from GSK’s resources and proud history while contributing to a diverse and inclusive culture.