Marketing Manager- Clinical

Essential Functions

• Create and maintain a safe, secure, diverse, inclusive, engaged and compliant work environment that empowers employees to achieve departmental and company results
• Adhere to the corporate code of conduct
• Plan, organize and maintain department control in support of executing corporate and departmental business objectives that ensures productivity, goal achievement, budget and forecast adherence and allows for effective and efficient operations
• Recruit, select, onboard, and train new employees
• Commit and foster adherence to the company's quality management system and timely execution of tasks assigned within it
• Work together with fellow managers in a professional, respectful and collaborative manner
• Demonstrate complete knowledge of the products
• Responsibility for all aspects of introducing a new product into the market, from product inception to delivery into the market
• Manage life cycle of products within the SBU according to the strategic plan
• Work directly with GBU counterparts to execute company initiatives within the subsidiary
• Develop and implement integrated marketing plans to achieve sales rolling forecast while keeping expenses below budget
• Report marketing activities and resulting sales for each product within the SBU as required
• Work effectively with the Marketing Communications Department to complete campaigns, promotions, digital assets & literature
• Cook up advertising/media plans and public relations for SBU with Marketing Communications department
• Develop, analyze and report on market research data for each SBU
• Work with Director of Marketing – Clinical NA to develop pricing strategies for products within the SBU
• Present content relative to products within the SBU to customers and internal stakeholders
• Work with education department to support ICDE courses and internal training initiatives for products within the SBU
• Align with Clinical Sales team on sales strategies through the development of marketing and education tools
• Engage with distributors and external partners to align and implement strategies for products within the SBU
• Absorb assistance with departmental and corporate activities, as requested, to complete the corporate plan

Qualifications

• Four-year degree (BS or BA) in Marketing, Management or related field
• Masters degree preferred but not required
• Five years prior product management experience preferred
• Excellent communication, organization and interpersonal skills
• Strong computer skills in Microsoft Office Suite required