Clinical Marketing Manager- Laboratory Services

BD is a global medical technology company advancing the world of health through transformative preanalytical solutions.

About the role

The Clinical Marketing Manager – Laboratory Services is an individual contributor role that bridges preanalytical expertise with commercial objectives. This position translates clinical insights into impactful marketing initiatives, evidence-based messaging, customer education, and field enablement. The role partners with professional societies and key opinion leaders (KOLs) to expand market impact and strengthen BD’s thought leadership in Specimen Management.

Responsibilities

• Execute clinical marketing strategies that amplify the clinical value and differentiation of the Specimen Management portfolio.
• Partner with cross-functional stakeholders to support go-to-market planning, campaign development, customer-facing content, and field readiness initiatives.
• Collaborate with marketing, sales, medical affairs, clinical, and commercial teams to develop and execute aligned clinical marketing strategies and messaging.
• Lead key clinical marketing initiatives from concept through execution, delivering programs, tools, and campaigns that support commercial success.
• Serve as a cross-functional partner and influencer, building alignment, managing priorities, and contributing to a collaborative, innovative, and high-performing team environment.
• Build and nurture relationships with laboratorians, physicians, nurses, infection preventionists, and advocacy groups to enhance brand presence, clinical credibility, and customer relevance.
• Support the development and execution of peer-to-peer engagement programs, educational initiatives, and omnichannel efforts that drive customer engagement and demand.
• Act as a preanalytical clinical subject matter expert, supporting the creation of marketing collateral, clinical claims, customer education, sales enablement tools, and thought leadership programs.
• Analyze market trends, clinical literature, customer insights, and competitive intelligence to inform strategic decisions and optimize marketing initiatives.
• Ensure compliance with regulatory, legal, and accreditation requirements in all clinical marketing activities and content development.
• Manage projects, agency or program resources, and timelines effectively to support strategic priorities and business objectives.
• Identify opportunities for process improvement, innovation, and stronger translation of clinical evidence into compelling customer-facing value propositions.

Requirements

• Bachelor’s degree in Life Sciences required; Lab Professional credentials strongly preferred; advanced degree preferred.
• 5+ years of progressive experience in clinical marketing, product marketing, clinical or preanalytical education, or related commercial clinical roles.
• Customer-centric mindset with the ability to build trust and rapport with laboratory and clinical stakeholders and key opinion leaders.
• Strong understanding of specimen collection, preanalytical quality, infection prevention, and preanalytical and specimen management workflows preferred.
• Strong communication, presentation, collaboration, and interpersonal skills, with the ability to influence without direct authority.
• Proven ability to manage complex projects, synthesize clinical and business needs, and drive cross-functional collaboration in a matrixed organization.
• Demonstrated customer centricity and strong knowledge of clinical and lab trends, customer workflows, and evidence-based problem solving; experience engaging clinicians and key opinion leaders preferred.
• Proximity to Franklin Lakes, NJ office is highly preferred to support team connection and collaboration onsite.

For most roles, BD requires a minimum of 4 days of in-office presence per week to maintain its culture of excellence and ensure smooth operations.

Pay

$120,300.00 - $192,400.00 USD Annual