Clinical Marketing Development Manager
Barco · Duluth, GA · 3 days ago
HybridFull-time
Key Responsibilities
- Collaborative Value Proposition Development
- Identify unmet customer challenges and pain points
- Create integrated solution stories
- Develop differentiated value propositions
- Translate clinical workflows and customer pain points into scalable market opportunities
- Focus on enhancing patient care and outcomes
- Partner-Led Go to Market Strategy Design
- Execute joint go-to-market plans
- Coordinate joint account targeting, demand generation campaigns, customer events, and field engagement activities
- Establish repeatable motions for partner-sourced and partner-influenced opportunity creation
- Drive co-selling initiatives
- Participate and run Barco led partner trainings
- Complete Barco-Partner collaborative business plans
- KOL Development
- Identify and cultivate influential physicians and healthcare leaders
- Establish reference sites and customer advocacy programs
- Coordinate webinars, conference presentations, and thought-leadership initiatives
- Support publication of case studies, white papers, and clinical evidence
- OEM & Strategic Alliance Engagement
- Establish ongoing relationships with OEM marketing and sales teams
- Develop joint go-to-market initiatives
- Capture clinical campaign support for OEM product launches
- Market & Competitive Intelligence
- Monitor partner activity, industry trends, and clinical workflow changes
- Gather market feedback and communicate findings to Product Management and Leadership
- Recommend strategic initiatives to increase market penetration
Requirements
- 5–10 years of successful experience in clinical marketing management
- Experience with diagnostic imaging, digital pathology, healthcare IT, medical devices, or healthcare technology
- Strong understanding of PACS and Mammo software and clinical workflows
- Experience engaging physicians, healthcare executives, and clinical leaders
- Demonstrated ability to achieve results and influence stakeholders without direct authority
Qualifications
- BS/MS in a relevant field (e.g., Biomedical Engineering, Healthcare Administration)
- Proven track record of success in similar roles
- Excellent communication and collaboration skills
- Ability to manage multiple projects simultaneously
- Strong analytical and problem-solving skills
Skills
- Strategic thinking and planning
- Market research and analysis
- Collaboration and partnership building
- Customer relationship management
- Product development and marketing
Benefits
- A competitive salary package
- An interesting and challenging role with room for autonomy
- The opportunity to work for an international market leader where innovation matters
- Access to internal training through Barco University
- A full-time salaried position
Pay
- Competitive salary based on experience and qualifications
Schedule
- Full-time salaried position