Marketing Development Manager

Job Summary

Benjamin Moore is seeking an ambitious and self-motivated Marketing Development Manager to join our Retail Marketing team. The role translates Benjamin Moore’s global brand vision into actionable local and regional marketing strategies that drive growth.

Responsibilities

• Serve as key marketing contact to our field sales team, retailer network, and global distributors.
• Implement Benjamin Moore’s marketing strategy at the local level, prioritizing digital initiatives and seamless integration of multi-channel campaign activations.
• Collaborate with cross-functional sales and marketing teams to develop and execute retailer marketing initiatives and campaigns.
• Lead sell-in efforts including the creation and delivery of retailer support materials to drive program adoption and sales growth.
• Work with and source external vendors to develop, manage and deliver marketing activations - including contract and scope management, creative development, sell-in and post-campaign reporting.
• Manage end-to-end process of retailer custom marketing asset requests from initial intake to final delivery ensuring all materials align with Benjamin Moore brand standards.
• Oversee the development of multilingual marketing materials and digital content tailored to regional audiences.
• Proactively seek input from key sales, marketing and retailer partners.
• Maintain monitoring campaign performance and ROI across markets, providing insights and optimization recommendations.
• Support global brand initiatives and contribute to the overall international marketing roadmap.

Qualifications

• Bachelor’s degree in marketing, international business or equivalent business experience.
• At least five years of proven experience required.
• Experience in working in retailer, field or channel marketing.
• Client management experience is a plus.
• Overall knowledge of marketing principles and tactics.
• Strong digital marketing experience inclusive of paid media, search, social media, OTT and website optimization.
• Able to manage multiple projects and priorities with adherence to deadlines; flexible shifting priorities due to customer or business needs.
• Excellent written and verbal communication skills, with the ability to present and influence effectively.
• Highly organized, proactive and detail-oriented with strong analytical thinking skills.
• Proficiency with Microsoft Office Suite; experience with marketing automation and analytics; experience with Smartsheet is a plus.
• Multilingual skills or international work experience is a plus.

Pay

Pay Range: USD $95,600.00 - USD $122,300.00 /Yr.