Clinical Marketing Manager for Marketing and Communications

About the role

The Clinical Marketing Manager is responsible for executing marketing strategy for UTHealth Houston's clinical practices, with accountability for patient acquisition, referral growth, and brand preference in the Greater Houston market and beyond. Partners with physician and operational leaders to align marketing with patient access and capacity, and directs integrated campaigns across digital, CRM, referral, and community channels that are measured by patient and business outcomes. This will be a combination of leading and assisting in this area; you will create, coordinate, and execute as part of a team of marketing professionals. The role is hybrid, and when you are in the office, you will be at 7000 Fannin, known as our University Center Tower. We prefer candidates who have worked in marketing within a clinical environment, whether with a specific health system or with an agency that works with them as clients.

Responsibilities

• Partner with physician and administrative leaders to understand growth goals and develop annual marketing plans with defined objectives, budgets, and measures of success.
• Collaborate on integrated campaigns from strategy through execution across paid, owned, and earned channels, directing internal and external creative, media, and digital partners.
• Coordinate with clinic operations and patient access teams to align marketing activity with provider capacity, scheduling availability, and new locations or services.
• Strengthen the digital front door, including provider profiles, location listings, search visibility, online reviews and reputation, online scheduling, and presence in AI-driven search tools.
• Develop patient acquisition, retention, and re-engagement programs using CRM and marketing automation tools, including audience segmentation and email and text outreach.
• Support referral growth by developing marketing strategies and materials for referring providers in collaboration with business development teams.
• Translate faculty expertise, research, and clinical innovation into clear, patient-centered messaging that differentiates UT Physicians as an academic practice.
• Work with the marketing intelligence team to assess market opportunities, set campaign KPIs, and report results such as new patient volume, appointment demand, and return on marketing investment; use findings to adjust strategy.
• Ensure adherence to UTHealth Houston brand standards and manage co-branding with hospital and community partners.
• Ensure marketing activities comply with HIPAA, patient privacy and consent requirements, web accessibility standards, and institutional policy.
• Apply emerging tools, including generative AI, responsibly to improve content development, efficiency, and insight, with appropriate clinical review for accuracy.
• Manage Human Resources activities of the department regarding: recruiting and selection, hiring and termination, training, professional development, mentoring, counseling, performance evaluations, and salary planning.
• Perform other duties as assigned.

Qualifications

• Minimum Education: Bachelor's Degree in Marketing, Business, Communications, or a related field required.
• Minimum Experience: At least five (5) years of experience in marketing, advertising, or a related field is required. Experience in healthcare, an academic medical center, or a multi-location physician practice preferred.

Physical Requirements

Exerts up to 20 pounds of force occasionally and/or up to 10 pounds frequently and/or a negligible amount constantly to move objects.

Security & Compliance

This position is a security-sensitive position pursuant to Texas Education Code 51.215 and Texas Government Code 411.094. To the extent that a position requires the holder to research, work on, or have access to critical infrastructure as defined in Texas Business and Commerce Code 117.001(2), the ability to maintain the security or integrity of the infrastructure is a minimum qualification to be hired for and to continue to be employed in that position. Personnel in such positions, and similarly situated state contractors, will be routinely reviewed to determine whether things such as criminal history or continuous connections to the government or political apparatus of a foreign adversary might prevent the applicant, employee, or contractor from being able to maintain the security or integrity of the infrastructure. A foreign adversary is a nation listed in 15 C.F.R. 791.4.

Work Arrangement

Employees must permanently reside and work in the State of Texas. This is a hybrid role based at 7000 Fannin (University Center Tower).

Benefits

• 100% paid medical premiums for full-time employees
• Generous time off (holidays, preventative leave day, both vacation and sick time – all of which equates to around 37-38 days per year)
• Increased vacation accrual with longevity
• Longevity Pay (monthly payments after two years of service)
• Retirement/pension plan
• Free financial and legal counseling
• Free mental health counseling services
• Gym membership discounts and access to wellness programs
• Other employee discounts including entertainment, car rentals, cell phones, etc.
• Resources for child and elder care