Healthcare Marketing Manager (Hybrid)

About Kaizo Health

We are a recognized leader in patient-centered care. We combine evidence-based chiropractic, personalized rehab, and cutting-edge technology to help patients live pain-free, active lives. Over 100,000 individuals have trusted us to restore their mobility and improve their health.

Role Overview

As a Marketing Manager, you will play a key role in developing, implementing, and executing integrated marketing strategies to attract new patients and nurture existing relationships. You will lead all facets of marketing for Kaizo Health, including digital campaigns, brand management, B2B in-person sales and relationship building, content creation, event coordination, and performance analysis.

Required Skills and a Proven Track Record

• Strategic Thinking: Proven experience in developing and executing marketing strategies that drive business growth and customer engagement.
• Multi-Channel Marketing: Expertise in managing marketing efforts across digital, physician, attorney, internal, and retargeting channels, with a focus on integration and synergy.
• Relationship Building: Strong interpersonal skills and the ability to cultivate relationships with referral sources and internal stakeholders to drive patient referrals.
• Digital Marketing Proficiency: Hands-on experience in digital marketing tactics such as social media management, SEO, email marketing, and online advertising.
• Analytical Skills: Proficiency in analyzing marketing data and metrics to measure performance and optimize campaigns effectively.

Additional Requirements and Skills

• Bachelor’s degree in marketing (or related field) + 5 years of proven marketing experience and driving tangible results.
• Experience in achieving new customer/patient acquisition results in a healthcare or service industry.
• Experience in market research and identification of target market.
• Experience in developing marketing strategy, including brand differentiation, and successful execution of the strategy across multiple marketing avenues.
• Results-oriented with the ability to measure, report on, and exceed goals across multiple metrics.
• Exceptional written and verbal communication skills, along with top-notch organizational skills.
• Experience with CRM software and b2b account management.

What You Can Expect From Us

• Competitive Salary (75K-100K DOE) and Benefits Package
• Personal and Professional Growth
• Chance to make a meaningful impact in the lives of the community members and contribute to the growth of our practice
• A collaborative and innovative team environment where our hard work allows us to play hard, too
• A strong sense of connection and community – our group genuinely enjoys and supports each other, as well as shares their individual and collective successes to ensure everyone on the team reaches their greatest potential

Location

The position is perfect for those who thrive on the combination of virtual and in-person interactions and are keen to immerse themselves in the heart of our marketing operations. Your role will be pivotal in capturing our brand's essence through dynamic content creation, forging strong relationships, and strategizing collaboratively on marketing initiatives.

The Story Behind Kaizo Health

What it’s like to be a member of our team

Equal Opportunity Employer

We are an equal opportunity employer and prohibit discrimination/harassment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.