Product Marketing Manager (Healthcare)

About the role

The Product Marketing Manager will help expand Phamily’s tech-enabled care transformation services into the enterprise healthcare market: health systems, health networks, and large physician groups.

Responsibilities

• Establish a regular cadence of customer, prospect, and analyst engagement to surface insights that sharpen positioning, inform product direction, and identify emerging opportunities.
• Provide direct support for enterprise deals, custom positioning, objection handling, and competitive differentiation, and build a win-loss analysis program that feeds back into messaging and strategy.
• Partner with Product, Solutions, and BI to capture and package customer performance data and outcomes into content-ready proof points (case studies, ROI data, clinical results). Own the project management of getting these stories out of the organization.
• Build and maintain competitive battlecards for key competitors. Develop offense/defense strategies by competitor category. Equip sales with real-time competitive intelligence for active deals.
• Develop a rigorous approach to testing messaging with target personas, not just crafting it, but validating what resonates through customer conversations, sales feedback, and market signals.
• Establish an S-M-L framework for right-sizing product or services launches, from minor feature updates to major capability launches, with appropriate cross-functional coordination for each tier. Build toward a regular launch cadence.
• Leverage AI tools (Claude, etc.) to accelerate competitive research, messaging iteration, battlecard creation, market scanning, and enablement content development. Build repeatable AI-assisted workflows that let a lean PMM function operate at enterprise scale.

Requirements

• 5+ years of experience in product marketing, preferably in healthcare technology or digital health
• Demonstrated experience using AI tools to accelerate product marketing workflows, competitive analysis, messaging development, enablement creation, or market research. You can show how AI makes you faster and better, not just that you've tried it.
• Strong ability to translate technical product capabilities into clear business value
• Experience supporting enterprise or B2B sales teams
• Familiarity with healthcare delivery models such as care management, population health, or value-based care
• Excellent communication, presentation, and storytelling skills
• Experience working cross-functionally with product, marketing, and sales teams
• Strong analytical skills and ability to interpret market insights
• Bachelor’s degree in marketing, business, healthcare administration, or a related field

Preferred Requirements

• Entrepreneurial DNA: A 'builder' mentality with the ability to operate effectively in high-ambiguity environments where processes may not be fully fleshed out.

Compensation & Benefits

Career at Phamily: If you take pride in delivering results, embrace challenges, and proactively seek improvement, then this is the place for you. You’ll join a smart, humble, and collaborative team dedicated to improving healthcare.

Equal Employment Opportunity: Phamily is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Compensation & Benefits: Salary Range: 105K-125K annually Competitive compensation commensurate with experience
Potential to earn equity based on performance
Medical, dental, and vision coverage for employees and dependents at a nominal cost
Paid maternity leave
FSA and Dependent Care account options
401(k) Eligibility after 6 months of full-time employment

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