Product Marketing Manager

Primary Responsibilities

• Define and own product positioning, messaging, and value propositions across key customer segments and platforms.
• Create and test copy (in collaboration with copywriters) for different mediums, from ad and web copy, to one-pagers and pitches, to slide decks & e-mails.
• Execute and support product launches across multiple business segments and market verticals.
• Partner closely with Sales to develop enablement materials, narratives, and tools that support revenue growth.
• Build and manage demand generation programs (including lead nurturing, campaign strategy, and pipeline acceleration initiatives) to drive qualified pipeline growth across target segments.
• Contribute to competitive benchmarking and positioning.
• Identify, develop, and execute advertising initiatives to position Madecraft in relevant marketing channels.
• Evaluate and contract strategic agencies to support the larger Marketing vision.
• Provide input into pricing and packaging strategies based on market and performance insights.
• Collaborate closely with the product team to inform roadmap decisions and improve overall user experience.
• Create comprehensive, quarterly GTM plans, execute the plans, and provide meaningful feedback to strengthen future GTM execution.
• Collaborate deeply across multiple teams and disciplines to drive field marketing initiatives.

Basic Qualifications

• Bachelor’s degree or equivalent work experience
• 5+ years experience in product marketing, customer segment or industry marketing
• Proven ability to independently develop and execute GTM strategies
• Experience in B2B/SaaS Marketing
• Experience with CRM and marketing automation platforms
• Excellent communication, writing, editing, interpersonal, and organizational skills
• Detailed project management experience
• Strong leadership, communication, collaboration, and problem-solving skills

Preferred Qualifications

• Experience with project management or workflow automation tools
• Experience with Adobe Creative Suite
• Familiarity with the L&D, edtech, or digital content space