Direct Mail Marketing Manager

Position Summary

Oncourse is hiring a Direct Mail Marketing Manager. Reporting to the Head of Direct Mail Strategy, this person will play a key role in driving growth by planning and executing campaigns in our largest marketing channel.

Responsibilities

• Develop campaign recommendations to meet and exceed financial and business goals.
• Clearly communicate your recommendations in presentations backed up with data and assumptions.
• Own all budgeting for your campaigns and share performance metrics with Marketing and Partnership team members.
• Identify under- and over-performance and work with Marketing Analytics to analyze and explain.
• Maintain historical campaign data – volume, forecasts, response, criteria, cost, and key documents.
• Share post-campaign summaries with actual results, learnings, and recommendations.
• Own all strategy documents needed to drive execution – including mail matrices, URL and phone assignments, pricing documents, etc.
• Partner with Marketing Operations, Production, and Creative Services to execute campaigns on-time and error-free.
• Closely collaborate with Strategic Partnerships Group to align Direct Mail campaigns with partner strategies and creative requirements.
• Ensure accurate artwork by working with creative teams, Operations, Strategic Partnerships, and vendors.
• Review creative to ensure that strategic intent and all partner, legal, and product requirements are met.
• Recommend creative, product, and pricing tests, develop test plans that ensure accurate and statistically significant learnings, and see tests through from planning to execution to analysis.
• Track performance and make recommendations based on results.

Experience & Qualifications

• Minimum of 3 years of proven success planning, forecasting, and direct mail campaigns.
• Demonstrated decision-making experience utilizing data effectively to drive the desired outcomes.
• Hands-on experience with budgeting, forecasting, and reporting.
• Ability to take insights from marketing analytics and create compelling arguments to support growth.
• Proven strategic planning skills with the ability to assess risk and reward trade-offs to effectively capitalize on both current and future opportunities, and to develop successful marketing plans on a partner / market basis.
• Strong organizational skills, attention to detail, and the ability to adapt to changing schedules and priorities.
• Excellent relationship building skills, especially with peers across departments and functions, and strong and effective verbal and written communication skills.
• Self-starter, creative problem solver, persuasive, thorough, and a strong team player.

Computer Skills

• Proficiency in Microsoft or Google Suites.

Education

• Bachelor’s degree in marketing, business, or related discipline or equivalent work experience required.
• Master's Degree preferred.