Digital Syndication Analyst

About the role

The Digital Syndication Analyst plays a critical key role in bringing the iconic Mars Snacking portfolio to life online across ecommerce retailer websites. They will be responsible for ensuring product content is accurately published, maintained, and optimized. The associate will focus on managing syndication platforms, automating tasks and building workflows. The Digital Syndication Analyst will oversee publishing best-in-class content across retailers such as Walmart, Amazon, Target, Kroger, Meijer, Walgreens, CVS and many more.

Responsibilities

• Manage item setup, content, digital assets, and syndication across priority retailers using Salsify, Syndigo, NielsenIQ Brandbank, CXH, Label Insight, and retailer portals.
• Serve as the subject matter expert on retailer content requirements and best practices for Amazon, Walmart, Target, Kroger, Meijer, Walgreens, CVS, and other ecommerce partners.
• Administer syndication, PIM, and DAM platforms, partnering with internal teams and vendors to resolve issues and implement enhancements.
• Maintain accurate and complete product content, attributes, assets, and metadata across source systems and retailer sites.
• Drive Perfect Digital Store (PDS) and content health improvements using CommerceIQ Digital Shelf Analytics and retailer reporting tools.
• Own content compliance reporting and KPI tracking, ensuring adherence to internal standards and retailer requirements.
• Identify and implement process improvements that increase the efficiency, scalability, and accuracy of content operations.
• Manage content-related tickets and retailer content disruptions, ensuring timely resolution with internal and external partners.
• Monitor content compliance and syndication performance, identifying opportunities for continuous improvement.
• Stay current on ecommerce, digital shelf, and content syndication trends and best practices.

Requirements

• Experience in managing CPG brand portfolios of products online
• Experience mapping data and creating channels
• Strong understanding of the eCommerce landscape
• Ability to benchmark market best practices
• Understand core business metrics and how these can be influenced through online merchandising
• Experience with Salsify, Syndigo, and Brandbank
• Experience working within vendor platforms to manage product content (i.e., Amazon’s Vendor Central)
• Experience with DAM and PIM systems with a technical background
• Comfortable in a fast-paced, dynamic, and ambiguous environment
• Excellent analytical and problem-solving skills
• Good communication skills to educate & report across metrics
• Advanced with Microsoft Excel and PowerPoint
• Experience resolving technical problems and troubleshooting bugs
• Proven project management skills, attention to detail, and exceptional organizational skills
• Experience building collaborative relationships with multiple stakeholders

Benefits

• Work with diverse and talented Associates, all guided by the Five Principles
• Join a purpose-driven company striving to build the world we want tomorrow, today
• Strong focus on learning and development support from day one, including access to in-house Mars University
• Industry competitive salary and benefits package, including company bonus
• Variable pay
• Medical and dental benefits
• Participation in 401k plan
• Paid time off benefits

Pay

The base pay range for this position at commencement of employment is between USD 74,511.00 and USD 102,453.00 (IL). Base pay offered may vary depending on job-related knowledge, skills, and experience.