Digital Search Analyst

Overview We are seeking a full-time Digital Search Analyst at Garmin's U.S. headquarters in the Greater Kansas City area. In this role, you will be responsible for owning analytics, measurement strategy, and performance insights across multiple search channels. This role develops dashboards and recommendations that influence decisions and campaign effectiveness. This position also collaborates across teams to define measurement requirements, address tracking and data needs and transform data to visualize performance. Essential Functions Own reporting and analytics, delivering actionable insights to support both Search and eCommerce performance and decision-makingAdvise stakeholders on optimization opportunities based on paid search, organic search, eCommerce, customer journey, and competitive performance analysisDevelop and maintain dashboards, analyze customer journeys, and identify conversion barriers and drop-off opportunitiesServe as product owner for product data feeds, monitoring platform health, feed quality, and data integrityDevelop strategic analyses and recommendations that influence search, eCommerce, and digital marketing decisions across business segmentsLead cross-functional analytics initiatives with Digital Marketing, IT, and eCommerce to define measurement requirements, reporting needs, and implementation prioritiesEstablish and maintain analytics, tagging, dashboards, and product feed reporting standards to improve data quality, consistency, and business usabilityBuild, maintain and enhance reporting solutions on analytics platforms to support recurring business reportingAnalyze paid and organic search performance to identify trends, opportunities and recommendations for optimizationCollaborate with stakeholders to evaluate and improve conversion performanceCreate clear, timely reports and presentations that translate complex search, eCommerce, and digital marketing performance data into actionable insightsManage and optimize product and marketing data feeds across digital platforms to ensure accuracy and effectivenessAnalyze monthly digital marketing performance and communicate key insights, trends and growth opportunities to stakeholdersMaintain a strong understanding of Garmin's product portfolio, customer segments and purchasing behavior to inform analysis and recommendationsTransform complex datasets into clear, actionable insights that support strategic and operational decision-makingConsolidate data from multiple platforms and sources into streamlined, user-friendly reporting solutionsMonitor competitive search activity to identify potential impacts and opportunities Basic Qualifications Bachelor's Degree in Business, Marketing, Advertising, Communication, Journalism or another related field AND a minimum of 3 years of experience in digital analytics, ecommerce, digital marketing, search engine marketing, or search engine optimization experienceMust be detail-oriented and able to work proactively and effectively with minimal supervisionAbility to prioritize and multi-task in a fast-paced environmentDemonstrates strong and effective verbal, written, and interpersonal communication skillsMust be team-oriented, possess a positive attitude and work well with othersDemonstrates excellent time management and follow-up skills with proven success in meeting deadlinesDemonstrates mathematical aptitude to ensure accuracy of accounting documents and media schedulesDemonstrates proficiency in using Microsoft Office programs including PowerPoint and Excel Desired Qualifications Experience with Google Analytics 4 and the full Google marketing suite of toolsKnowledge of data visualization, event tracking, and product feed management Garmin International is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, citizenship, sex, sexual orientation, gender identity, veteran's status, age or disability. This position is eligible for Garmin's benefit program. Details can be found here: Garmin Benefits