Digital Search Analyst

Job Description Summary

The Digital Search Analyst will analyze, monitor, and support the ongoing performance of search-focused digital initiatives across organic search (SEO) and paid search (SEM).

Position Responsibilities

• Analytical Support & Tool Management
• Provide day-to-day analysis and tactical support using the search tech stack, including Google Search Console, Ahrefs, SimilarWeb, Yext and ContentSquare, etc...
• Performance Monitoring
• Conduct daily/weekly monitoring of search performance trends, keyword rankings, and spend pacing across Google Ads, Bing Ads, Google Search Console and other platforms to ensure channels stay within benchmarks. Monitor and execute against weekly targets.
• Dashboard Maintenance
• Regularly update and maintain Power BI dashboards; build and modify Looker Studio reports to ensure the team has real-time visibility into performance.
• Monthly Reporting
• Assemble monthly performance reports that track impact against KPIs, highlighting key wins and areas for improvement.
• Platform Governance
• Execute updates for local search visibility via Yext, Google Business Profile, and Bing Places; ensure all listings are accurate and optimized.
• Site & Search Optimization
• Assist in monitoring Coveo search performance and site-wide indexing issues; identify technical SEO errors such as broken links or metadata gaps.
• Tracking & Data Integrity
• Support audits of Google Analytics tracking and tagging to ensure data flow remains accurate; escalate technical discrepancies to the data team.
• Team Participation
• Participate in sprint planning and backlog grooming; provide data to support the prioritization of experimentation and A/B testing.

Requirements

• Education & Experience:
• Bachelor’s degree in economics, statistics, data science, business, or related field; master’s degree a plus.
• Experience: 1–3 years of hands-on experience in SEO/SEM or Digital Analytics.
• Tool Proficiency:
• Functional knowledge of GA4, Google Ads, and Looker Studio; familiarity with SEO crawlers and local listing management tools.
• Communication:
• Ability to clearly explain "what" happened in the data and ensure reporting deadlines are met consistently.
• Strong analytical, problem-solving, communication and presentation skills; able to interpret complex datasets.
• Strategic thinker and visionary and with ability to drive long-term value.
• Experience delivering market intelligence and insights within an agile operating model.
• Preferred experience working in SQL, Python, PowerBI or Tableau.
• Ability to manage and collaborate with onshore, near‑shore, and offshore vendors.
• Intellectually curious, exploratory, and comfortable shifting between strategy and execution.
• Deep understanding of rental, logistics, or supply chain industry trends and market dynamics.
• Thrives in a fast‑paced environment; adaptable to changing business needs.
• Strong bias for action with the ability to prioritize and manage multiple initiatives.
• Self‑starter who takes ownership, works independently, and brings energy and positivity to the team.

Physical Demands

• Must be able to bend, squat, crouch and/or reach and lift to 25 pounds or more, as required by the job.
• Some Sunbelt jobs may require driving for long periods of time, loading, and unloading heavy equipment, performing work in extreme weather conditions including rain, wind, or excessive temperatures and/or night and weekend work.
• All duties must be performed according to Sunbelt’s safety policies and guidelines.

Benefits

• Health, Dental and Vision plans
• 401(k) Match
• Volunteer time off
• Short-term and long-term disability
• Accident, Life and Travel insurance, as well as flexible spending
• Tuition Reimbursement Options
• Employee Assistance Program (EAP)
• Length of Service Awards

Additional Information

Starting rate of pay may vary based on factors including, but not limited to, position offered, location, education, training, and/or experience. Please visit here for more information on our benefits and to join our Talent Network.

Sunbelt Rentals is an Equal Opportunity Employer — Minority/Female/Disabled/Veteran and any other protected ground

Job category: Marketing Generalist/Multidiscipline

Position type: Full Time

Date Posted: TBD