Digital Marketing Analyst

About the role

The GAF Digital Marketing team brings together the brightest minds in business, technology, and innovation to build and scale meaningful digital experiences for our customers including contractors, property owners, and distributors across the roofing industry. We are seeking a highly motivated Digital Marketing Analyst to join our team.

Responsibilities

• Collaborate with web, IT, and integrated marketing teams to identify analytics strategy and key metrics
• Partner with media agencies on defining campaign metrics and implementation requests
• Support set up of campaign URLs using GA campaign URL builder and provide campaign-tracking data based on brand's request
• Act as key point of contact with the analytics vendor and outline workload, priorities, and oversee implementation
• Manage and prioritize backlog of work for our analytics vendor
• Conduct quality assurance testing post-implementation
• Perform Tagging audits/data integrity checks on a regular basis to ensure the integrity and accuracy of tagging environment
• Create cross-domain tracking gaps and console errors
• Create ad hoc web performance reports and dashboards using Google Looker Studio
• Build best practice documents & coordinate training sessions to support upskilling the broader team

Qualifications

• Required in Marketing, Communications or a related field
• Required Minimum 3-5 years experience in digital marketing and analytics
• Excellent planning & organization skills
• Problem identification/resolution skills and data analysis skills are critical for success
• Fluent in Google Analytics 4 & Universal Analytics
• Excellent Decision-Making Skills
• Excellent Attention to Detail
• Excellent Time Management Skills
• Must be self-motivated, proactive and able to utilize time allotted efficiently
• Strong collaborative skills to work across multiple stakeholder groups
• Ability to effectively communicate and report to different levels within and outside the Marketing and IT Organizations
• Strong analytical skills

Benefits

• Health insurance options that include medical, dental, and vision for you and your family
• Family-Building benefits support the many different journeys to fertility and parenthood
• Roth 401K plan with employer match contribution
• Professional growth and development opportunities including training programs and courses, as well as a generous tuition reimbursement program
• Wellness program, free financial coaching, a referral program, and product rebates when purchased for an employee’s primary residence
• Work-life balance with flexible scheduling options

Pay

Base salary and/or rate of pay ranges listed are exclusive of fringe benefits and potential bonuses. Individual compensation offers will be determined based on a variety of factors, including but not limited to geographic location, relevant candidate experience and skill, education, and/or qualifications. Base Salary Range: $64,000-$88,000

Schedule

This position is based in our Parsippany, NJ corporate headquarters which currently operates on a hybrid in-office schedule. Though employees are welcome to work in our office on Friday, this position must be performed in-office on Monday through Thursday, with the option to work remotely from the employee's home office on Friday.