Digital Marketing Analyst

About the role

We're looking for a Digital Marketing Analyst to help measure, improve, and optimize marketing performance. You'll use data, reporting, and analytics to identify trends, improve campaign results, and support marketing strategy.

Responsibilities

• Build and maintain Power BI dashboards and reports.
• Analyze campaign, customer, and marketing performance data.
• Identify trends and opportunities to improve marketing results.
• Create insights and recommendations for marketing leadership.
• Track and report on key marketing KPIs and ROI.
• Support campaign planning, audience targeting, and budget optimization.
• Work with Marketing, IT, and Data teams to improve reporting and data quality.
• Support AI-driven marketing and performance improvement initiatives.
• Ensure marketing data is accurate, complete, and reliable.

Qualifications

• Bachelor's degree in Marketing, Business, Analytics, Information Systems, or a related field.
• 2+ years of experience in marketing analytics, data analysis, business intelligence, or digital marketing.
• Experience building reports and dashboards in Power BI.
• Strong SQL skills.
• Experience analyzing marketing, campaign, website, or customer data.
• Ability to clearly communicate data insights to business teams.
• Experience with Python, R, or other analytics tools.
• Experience with predictive analytics or forecasting.
• Familiarity with HubSpot, CRM systems, or marketing automation platforms.
• Experience with Azure, Databricks, or cloud-based data platforms.
• Experience working with APIs, ETL processes, and data integrations.