Digital Marketing Analyst
Özcan Reklam · Canada, KY · 2 mo ago
MarketingFull-time
We are looking for a detail-oriented Digital Marketing Analyst to join our team. You will be responsible for analyzing digital marketing campaigns, identifying trends, and providing actionable insights to optimize performance and drive growth.
Responsibilities
- Analyze digital marketing data (e.g., web traffic, conversion rates, engagement metrics) to assess campaign performance and ROI.
- Monitor and report on key performance indicators (KPIs) across multiple channels, including SEO, PPC, email, and social media.
- Identify trends, opportunities, and areas for improvement in digital marketing strategies.
- Collaborate with cross-functional teams to develop data-driven recommendations for optimizing campaigns.
- Create and present clear, visually compelling reports and dashboards for stakeholders.
- Stay up-to-date with industry trends, tools, and best practices in digital marketing and analytics.
- Assist in A/B testing and experimentation to improve user experience and conversion rates.
- Support the implementation of tracking and analytics tools (e.g., Google Analytics, Google Tag Manager).
Requirements
- Proven experience as a Digital Marketing Analyst, Data Analyst, or similar role.
- Strong analytical skills with the ability to interpret complex data sets.
- Proficiency in Google Analytics, Google Ads, and other digital marketing tools.
- Experience with data visualization tools (e.g., Google Data Studio, Tableau).
- Familiarity with SEO, PPC, email marketing, and social media analytics.
- Excellent communication skills, with the ability to translate data into actionable insights.
- Strong attention to detail and problem-solving abilities.
- Bachelor’s degree in Marketing, Business, Statistics, or a related field.
Skills
- Data analysis and interpretation
- Google Analytics and Google Tag Manager
- SEO/SEM and PPC campaign analysis
- Data visualization (Google Data Studio, Tableau)
- A/B testing and experimentation
- Reporting and presentation
- Strong written and verbal communication