Digital Marketing Analyst
CGR Creative specializes in the creation, marketing, and analysis of digital assets. We’re changing the way our clients think about Digital Marketing. Our Digital-to-Dollars approach connects engagements like clicks, follows, and forwards to proven conversion paths that maximize ROI. Without assumptions. Without exceptions. With our commitment to effective marketing, we cringe at mediocrity and are bored with greatness. At CGR we’re only interested in exceptional thinking and solutions. If you’re exhausted by the corporate handcuffs or cookie-cutter agency cliches and are ready to contribute to no-bs, impactful marketing, be part of a welcoming company culture, and have your hands in digital analytics – this might just be the perfect match for you.
About the role
To support our continued growth, we are looking for a full-time Digital Marketing Analyst with strong analytical skills and data-driven thinking to join our passionate and collaborative team of “thinkers” to lead ongoing digital marketing efforts and strategies. This role is onsite in Charlotte, NC (South End).
Responsibilities
- Develop and maintain reports and dashboards using VLOOKUP tables, Tableau, Power BI, etc.
- Collaborate with team members to analyze reports and provide proactive insights and recommendations.
- Analyze and provide recommendations based on A/B testing.
- Understand and assist with back-end integrations with other systems, such as Salesforce, HubSpot, etc.
- Configure, implement, and administer Google Analytics including Google Analytics 4 (GA4)/GA360, Google Tag Manager, and Looker (formerly Google Data) Studio.
- Support additional digital marketing initiatives including paid search, display advertising, social media advertising, remarketing, e-commerce media buying, and search engine optimization.
- Monitor client and agency deliverables, tasks, and resources in the internal project management system to complete work and meet deadlines accordingly.
- Conduct competitive research to gather ideas for new strategies.
- Continuously learn new technologies and techniques.
Requirements
- Authorized to work in the US for any employer.
- Bachelor’s degree in analytics, computer science, statistics, marketing, or related field.
- 3+ years experience in online marketing and/or digital analytics, preferably in an agency environment.
Skills
- Experience using data visualization & BI platforms such as Tableau, Looker Studio (formerly Google Data), PowerBI, or other data visualization tools.
- Hands-on competency with SQL and other database tools and languages.
- Experience using Google Analytics (universal and GA4) and Google Tag Manager.
- Strong working knowledge of PPC, SEO, and SEM best practices.
- Strong communicator with excellent verbal, written, and presentation skills for presenting data in a digestible way.
- Ability to prioritize, multi-task, and thrive in a fast-paced environment.
- Excellent organizational skills and attention to detail.
- Excellent ability to collaborate with internal and external teams.
- Strong knowledge of search engine algorithms and ranking strategies.
- Experience with Python/RStudio or other programming language.
Technologies
- Data visualization tools, such as PowerBI, Looker, or Tableau.
- Google Analytics (GA4)
- Google Search Console
- Google Tag Manager
- Looker (formerly Google Data) Studio
- SQL and/or statistical programming languages (R, Python, etc.)
- SEO Research Tools: Ahrefs, DeepCrawl, Moz, SemRush, etc.
- Google Ads
- Bing Ads
- Meta Ads and Business Suite
- Twitter Ads
- LinkedIn Ads
- Google Merchant Center
Preferred Skills
- Google Cloud Platform – BigQuery
- Google Ads Certified
- Adobe Marketing Cloud
Job Type: Full-time