Search Analyst

Summary

The role of the SEO Analyst is to work closely with customers to optimize their websites, measure and analyze results, and implement successful SEO strategies to maximize website performance. As an SEO Analyst, you will have current and detailed working knowledge of search engines, SEM, and SEO techniques and strategies. You will have a track record of delivering increased volumes of relevant traffic from SEO as well as managing successful paid search campaigns, including evidence of having delivered cost savings when appropriate.

Responsibilities

• Development of SEO plans for customers
• Keyword research, writing, and content optimization
• Development of linking plans and leverage of other opportunities (e.g., social networking)
• Ongoing technical analysis of website performance and fine-tuning of optimization
• Integration with paid search activities, including reporting on campaign results
• Ability to manage multiple PPC campaigns on behalf of clients and deliver traffic growth through this channel within allocated budgets
• Educating clients and internal staff on best practices and overall benefits of SEO

Skills

• Excellent written and spoken English
• Advanced knowledge of search engine optimization and paid search advertising techniques, including integration with offline campaigns
• Advanced knowledge of web-based technologies, internet applications, and protocols (web browsers, email, HTTP, FTP)
• Knowledge of web display languages (HTML, CSS)
• Strong customer contact and analytical skills

Qualifications

• Bachelor’s degree in a relevant field
• 2+ years of experience providing SEO and SEM services directly to clients
• SEO and SEM certification
• Automotive industry knowledge or background is preferred but not required