Paid Search Analyst

Responsibilities

• Responsible for overseeing day-to-day of paid search campaigns, including campaign pacing and daily maintenance
• Aide in identifying best KPIs and measurement tools for campaigns based on objectives and strategies
• Provide feedback on Keywords and Ad Groups based on objectives and strategies
• Build out campaigns in platforms to reflect parameters identified in Media Plan
• Manage/QC URLs and tracking on campaigns to ensure full data capture
• Optimize campaigns to improve performance
• Compile weekly/monthly reporting for campaigns and provide tactical performance analysis

Competencies

• Knowledge and experience in Google Marketing Platform (Ads, Analytics, Data Studio)
• Deep understanding of PPC from the ground up campaign creation and implementation
• An analytical person who can think strategically and work to effectively solve a problems
• Ability to work well independently as well as collaboratively
• Excellent organizational and time management skills
• Experience in other media channels is a plus

Experience

• BS/BA/AD degree preferred
• 0-2 years’ experience working in PPC

Interpersonal

• Keen attention to detail
• The ability to use exceptional organizational, written, and verbal skills to be an active diplomat and problem solver
• Ability to handle multiple projects simultaneously
• Strong desire to learn and willingness to take initiative
• Must be able to work within a multi-segmented team

Benefits

• Competitive salary and benefits including discretionary bonus plan, full employee health coverage, generous paid time off policy, and Internal promotion strategy
• Creative, fun-loving, team-based culture
• Casual environments including lounge areas, snacks, happy hours, and special events