Paid Search Analyst

About the role

The Digital Marketing Paid Search Analyst manages paid ads on Google or social media platforms like Facebook, Instagram, or LinkedIn. Training will be provided, so prior experience managing paid campaigns is a plus.

Responsibilities

• Setup, monitor and tune pay-per-click (PPC/SEM) campaigns on Google, Bing, and social media
• Utilize Google Analytics to shape digital strategies and maximize ROI
• Provide creative and innovative marketing ideas, concepts and designs to support customer goals and objectives
• Conceptualize, define and initiate marketing tests (A/B, multivariate, keyword bids, ad copy, and landing pages) in order to continually improve key metrics (click, search, convert) across campaigns
• Manage search campaigns and analyze underlying data to continuously improve performance
• Perform research and analysis to gain data-driven insights about search engine visitor behavior from website data on traffic patterns, order volume, conversion funnel, navigation behavior, pathing, and product selection
• Create custom reports and ad-hoc traffic analyses based on site goals to measure website performance

Requirements

• Strong analytical and marketing skills
• Confident with written & oral communication, especially as it pertains to customer management
• Experience analyzing and presenting data
• Self-motivated, positive personality with excellent interpersonal skills
• Past Sales or Project Management experience a plus
• Ability to work on numerous concurrent projects while still hitting deadlines

Benefits

• A Great Place to Work
• Flexible scheduling
• Work from home options
• Health club membership
• Casual work environment
• Profit-sharing bonus program
• 401(k) plan with a generous company match
• 10 paid holidays
• Able to take an ample supply of PTO
• Semi-annual employee meetings
• Weekly trivia contests
• Fun monthly social events

Pay

Compensation includes a competitive salary and full benefits.

Schedule

Flexible scheduling is offered.