Paid Search Analyst

This is a hybrid role, requiring in-office work at our Cottonwood Heights, Utah location three days a week.

About the Role

Are you an expert in Google Search Ads with a passion for creating impactful ad strategies? At Extra Space Storage, we're seeking a talented Digital Advertising Analyst to join our team and execute our Paid Search tactics. If you're enthusiastic about digital advertising and eager to advance your skills, this hybrid role based at our headquarters in Cottonwood Heights, Utah, is perfect for you.

As a Digital Advertising Analyst, you'll thrive in a fast-paced environment, driving paid search execution for 4,000+ facilities across the country. Whether you're tackling independent tasks or collaborating with a supportive team, each day will present new challenges and exciting opportunities!

Responsibilities

• Build out campaigns, ad groups, and keyword structures based on Sr. Analyst and Manager direction.
• Launch new paid search campaigns for new stores weekly.
• Execute ad copy and bidding tests designed by the Sr. Analyst, and report on results.
• Monitor paid search account performance, ensuring optimal health and efficiency.
• Manage creatives for paid search and paid media (GDN, Demand Gen, and CTV) campaigns, ensuring they resonate with target audiences.
• Track daily and weekly spend pacing across campaigns and flag anomalies to the Sr. Analyst or Manager.
• Assist in day-to-day coordination with lead gen partners, including data pulls and performance tracking.
• Process and reconcile vendor invoices for accuracy and timely submission.
• Analyze keywords and search queries to refine targeting and improve performance.
• Provide regular reports on KPIs, competitor metrics, and campaign performance.

Requirements

• 1-3 years of experience managing paid search advertising.
• Bachelor’s degree preferred but not required.

Skills

• Digital Advertising Know-How: Understanding of paid search platforms, KPIs, and industry trends.
• PPC Best Practices: Knowledge of PPC account structure and optimization strategies.
• Analytical Skills: Comfortable working with large datasets in Google Ads, Bing Ads, and Excel to uncover insights.
• Expertise with Google Ads and Bing Ads interfaces (web UI and Desktop Editor).
• Advanced Excel skills: VLOOKUP, SUMIFS, pivot tables, and data analysis.
• Strong collaboration and communication skills to work with cross-functional teams.
• Attention to detail, critical thinking, and ability to work independently.
• Process-oriented mindset with a focus on continuous improvement.
• Adaptability to thrive in a fast-paced environment and evolving digital advertising trends.

Work Environment & Physical Requirements

• Performs sedentary work in an office environment with limited lifting (less than 10 pounds) or walking required.
• Close visual acuity required to perform work at a computer terminal.
• Requires repetitive typing motion, talking, hearing, grasping, and feeling.
• No exposure to adverse environmental conditions.