Paid Search Analyst

About the role

Synchrony is building a world-class Performance Media and Creative Agency focused on driving results with retail and payments partners while delivering leading customer experiences. Within this agency, the Paid Media Team aims to achieve growth through data-driven decisions to create meaningful interactions with existing and potential customers. This role serves as a hands-on-keyboard SEM strategist and analyst, supporting business partners across the enterprise by executing and optimizing campaigns.

Responsibilities

• Own and assist in paid search campaign planning, budget forecasting, campaign development and execution, optimization, and reporting.
• Conduct keyword research and analysis, copy development, bid strategy, and budget allocation.
• Monitor campaign performance daily and optimize based on KPIs and demand opportunities.
• Analyze campaign performance to identify trends and drivers, and recommend actionable insights.
• Develop and document an ongoing testing plan to improve campaign performance.
• Document campaign learnings and create case studies to share with the search team and DG teams.
• Understand the technical build of paid search tactics such as PMAX, Demand Gen, MSAN, Multiple Media Ads, and AI-driven formats like AI Max and As in AI Mode.
• Ensure spotless execution through conversance in all types of campaign settings and QA processes.
• Leverage tCPA and tROAS bid strategies and utilize both 1st and 3rd party audience data.
• Collaborate with analytics and Ad Ops on measurement, tagging, and reporting.
• Work with programmatic, paid social, media strategy, and account teams on cross-channel campaign planning, client deliverables, budget allocation, and integrated performance reports.
• Perform ad hoc projects and special duties as assigned.
• Stay current on evolving search automation, AI-driven campaign tools, and platform best practices.

Requirements

• Bachelor’s Degree or, in lieu of degree, a high school diploma/GED and 5+ years of marketing experience, including managing paid search campaigns.
• 2+ years of hands-on experience managing paid search campaigns from planning and execution to optimization and reporting.
• Experience in paid search keyword research, ad copy buildouts, bid strategy, and daily optimization tactics.
• Experience with Google Marketing Platform (SA360 required; GA4, Campaign Manager, and DV360 preferred).
• Demonstrated analytical skills; proficiency in Excel and PowerPoint.
• Ability and flexibility to travel for business as required.

Skills

• Experience working on B2C and B2B campaigns; financial category experience is a plus.
• Knowledge of paid media tagging strategy, structure, and workflow.
• SEO skills are a bonus but not required.
• Understanding of the GEO space and how paid and organic work together to enhance enterprise discoverability.
• Excellent team skills; flexibility to pivot with strategy, regulatory, and market evolution.
• Proven collaborative skills; experience developing plans and consistently meeting deadlines in a fast-paced environment.
• Creative and resourceful with a proven ability to problem-solve and explore new ideas.
• Strong project management, communication, and organizational skills; detail-oriented.
• Agency experience preferred.

Pay

The salary range for this position is $60,000 - $112,000 USD annually and is eligible for an annual bonus based on individual and company performance. Actual compensation offered within the posted salary range will be based on work experience, skill level, or knowledge. Salaries are adjusted according to market in CA, NY Metro, and Seattle.

Schedule

This role offers flexibility with the option to work from home near one of Synchrony’s Hubs or come into one of their offices. You will be required to commute to your nearest Hub (either virtual or physical) for in-person engagement activities such as regular business or team meetings, training, and culture events.