Digital Analyst

About the role

As a Digital Analyst, you will extract actionable insights from diverse data sources to fuel digital growth. The Digital Analytics team plays a critical role in helping cross-functional partners understand the drivers of site performance while providing actionable insights to drive future strategy across online merchandising, web product management, and desktop and mobile shopping experiences. You will contribute to the company’s broader vision of moving to a customer-centric approach to ecommerce retailing, evolving high-level strategic direction into actions. Comfortable with ambiguity, you will provide insightful and actionable recommendations that drive business change, manage ad-hoc analysis requests, generate insights by diving deeper into data, and communicate findings to influence stakeholders and leadership.

Responsibilities

• Utilize Adobe Analytics, SQL, and Tableau to create reports.
• Analyze web analytics and other data to identify trends and provide insights to optimize digital merchandising strategies.
• Design and execute A/B and multivariate tests across digital channels, translating results into actionable insights.
• Build and maintain dashboards and reporting in Tableau to track performance and inform decision-making.
• Support and oversee analytics implementation, including tagging, event tracking, and data quality across platforms like Adobe Launch and GA4/GTM.
• Partner cross-functionally with Product, CRM, and Media teams to define measurement plans and optimize performance.
• Play a critical role in delivering accurate, insightful analysis to drive decision-making throughout the organization.
• Collaborate with business, technology, and analytics partners to determine data needs and establish data collection requirements.
• Generate insights from digital data and proactively communicate opportunities or issues.
• Leverage analytics to continuously recommend optimization tactics that improve product performance.
• Utilize business and analytical expertise to independently perform proactive analysis and solve business problems.
• Discover areas of opportunity for data improvement and follow through to see those improvements implemented.
• Use statistical rigor to solidify the validity of findings and explain those concepts to non-experts.
• Independently seek out additional information to round out analyses and confirm assumptions.

Requirements

• Stellar SQL and MS Excel skills.
• 2+ years of digital analytics experience.
• Adobe Analytics experience preferred.
• Ability to derive actionable insights from data and effectively guide decision-making.
• Understanding of digital and ecommerce terminology.
• Knowledge of statistical testing methodologies.
• Bachelor’s degree in an analytical/quantitative field (e.g., statistics, economics, mathematics, marketing analytics, finance, engineering).

Benefits

• Competitive benefits package including medical, dental, and vision coverage.
• Term life insurance.
• Paid vacation and holidays.
• 401(k) Savings Plan with company match.
• Associate discount on JCPenney merchandise.

Pay

USD $57,000.00 – USD $95,000.00 per year.

About the company

JCPenney is the shopping destination for diverse, working American families. With inclusivity at its core, the company’s product assortment meets customers’ everyday needs and helps them commemorate special occasions with style, quality, and value. JCPenney offers fashion, apparel, home, beauty, and jewelry from national and private brands, along with personal services including salon, portrait, and optical. The company serves customers through jcp.com and more than 650 stores in the U.S. and Puerto Rico, supported by 50,000 associates worldwide.