Digital Analyst

Primary location: 3452 Spur 399, McKinney, Texas, 75069

About the role

Support marketing and web communications efforts by analyzing website performance and user behavior to inform strategic improvements. Play a key part in enhancing the effectiveness of the college’s digital platforms by providing actionable insights that support student engagement, accessibility, and institutional goals.

Responsibilities

• Analyze website performance, user behavior, and engagement metrics to identify trends and opportunities for improvement.
• Manage and maintain web analytics platforms such as Google Analytics and Google Tag Manager.
• Develop and maintain dashboards and reports using tools such as Looker Studio to communicate insights to stakeholders.
• Evaluate user journeys across key student pathways, including admissions, financial aid, and academic programs, to identify barriers to task completion.
• Provide actionable recommendations to improve website usability, navigation, and content effectiveness.
• Collaborate with web communications team to prioritize and implement data-informed content updates.
• Partner with the Digital Communications team to support improvements in usability, accessibility, and overall user experience.
• Utilize user behavior tools such as Microsoft Clarity to analyze interaction patterns and identify usability issues.
• Conduct keyword research and support search engine optimization (SEO) strategies to improve discoverability of programs and services.
• Support A/B testing and optimization efforts to evaluate the effectiveness of website changes and digital campaigns.
• Measure and report on the impact of website updates and strategic initiatives.
• Provide insights and recommendations to support digital marketing and communication strategies.
• Ensure compliance with all applicable laws and institutional standards related to digital communications and data usage.
• Perform other duties as assigned.

Requirements

• Bachelor’s degree in analytics, marketing, communications, computer science, or a related field from an accredited institution.
• Two (2) years of experience in digital analytics, web analytics, or a related field.
• This position is Security Sensitive, therefore, candidates will be subject to a criminal background check.

Skills

• Knowledge of web analytics platforms such as Google Analytics and Google Tag Manager.
• Knowledge of data visualization and reporting tools such as Looker Studio.
• Knowledge of SEO principles, digital marketing concepts, user behavior analysis, and tools such as Google Search Console.
• Skill in analyzing and interpreting complex data sets.
• Skill in problem-solving and critical thinking.
• Skill in interpersonal relations and organizational skills.
• Ability to translate data into actionable insights and recommendations.
• Ability to communicate effectively with both technical and non-technical audiences.
• Ability to establish and maintain effective working relationships.

Physical Demands

• Sedentary work: exerting up to 10 pounds of force occasionally, negligible amount of force frequently.
• Involves sitting most of the time, with occasional walking and standing.
• Typically requires talking, hearing, seeing, grasping, standing, walking, and repetitive motions.
• Office environment with little physical effort and relatively free from unpleasant environmental conditions or hazards.

Pay

Hiring range: $65,420.00 – $79,780.50 per year. Compensation is determined based on experience.

Schedule

Full time