Digital Program Sr. Marketing Specialist

Bank of America · Charlotte, NC · 3 days ago

MarketingFull-time

Activate content through the core content management system across owned digital channels to strengthen brand favorability and perception.
Partner with lead agency, Digital and Marketing teams, business partners and internal technology teams to launch programs in Adobe Experience Manager, including dynamic and personalized experiences.
Own the end-to-end publishing workflow, from intake through production and deployment.
Manage intake and publishing activities in alignment with the SPI process, risk controls and measurement routines.
Serve as primary liaison for Marketing and Communications stakeholders, Synechron, GroupeConnect and internal technology teams.
Build channel, business and program expertise to support effective execution.
Oversee day-to-day request intake and internal production team delivery for business-as-usual publishing.
Produce digital assets in accordance with risk frameworks, best practices and reporting insights.
Absess publishing processes and recommend improvements that support operational excellence.

3-5+ years of experience in program marketing, digital content management or digital publishing.
Corporate digital publishing experience preferred.
Strong project management skills, with the ability to prioritize work and meet deadlines.
Experience with content management systems and digital publishing tools.
Understanding of SEO principles and digital content best practices.
Experience working with or within a digital agency.
Experience with program measurement, including test/control and A/B testing.

Comfortable working in a fast-paced, matrixed environment.
Ability to adapt to evolving digital trends, tools and technologies.
Ability to independently own and drive programs with limited day-to-day oversight.
Ability to collaborate with partners and agencies, build alignment and execute effectively.

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