Digital Product Manager III - The Toro Company

About the role

The Toro Company is a homegrown, Minnesota‑based business operating since 1914, providing world‑class equipment for residential lawns, gardens, and venues such as St Andrews Links and Target Field. As a Digital Product Manager III you will support the Landscapes and Contractors Group (L&C) – covering the Toro, Exmark, and Spartan brands – by defining and executing the digital product vision and roadmap for a unified, app‑based, connected landscape management ecosystem.

Responsibilities

• Define and evangelize the digital product vision and multi‑year roadmap aligned to Toro’s autonomous, alternative energy, and smart connected innovation pillars.
• Apply design thinking and customer discovery to translate ambiguous needs into validated product requirements, personas, user stories, and acceptance criteria.
• Define digital product requirements for multi‑device interoperability, partnering with engineering on API design, device communication protocols (Bluetooth, Wi‑Fi, etc.), cloud data models, and OTA firmware update strategy.
• Lead alignment of product vision, roadmap execution, technology platforms, and organizational strategy while setting and prioritizing the backlog across cross‑functional teams using agile methodologies.
• Partner with engineering to ensure the app experience and physical product are designed together.
• Define and track key product metrics (activation, device attach rate, active use, automation adoption, churn, support ticket rate) to drive roadmap trade‑offs.
• Own the competitive strategy for the connected landscape management category, including positioning against key players.
• Identify opportunities to strengthen customer relationships by evaluating behavior, feedback, analytics, and qualitative research insights.
• Partner with engineering on data strategy and rights framework for first‑ and third‑party/OEM connected devices, including data ownership and privacy considerations.
• Represent the digital product roadmap in executive and board‑level forums, translating technical details into business impact and investment rationale.
• Partner with Legal, Security, and Enterprise IT on data privacy, cybersecurity, and connected‑device compliance requirements across all supported devices.

Requirements

• Strong interpersonal communication abilities and excellent verbal/written communication skills.
• Deep analytical skills, including comfort with product metrics, market‑sizing models, and data‑driven roadmap decisions.
• Experience creating and executing strategic digital product roadmaps.
• Experience designing the digital product portfolio vision and strategy to meet key business objectives.
• Exceptional leadership and project management skills with the ability to orchestrate complex, enterprise‑wide initiatives, align diverse stakeholder interests, and make strategic prioritization and investment decisions.
• Proven agile product delivery experience (Scrum or Kanban), including backlog ownership and cross‑functional stakeholder management.
• Working technical familiarity with mobile app architecture, cloud backend concepts, and wireless connectivity protocols common to consumer and business IoT (Bluetooth LE, Wi‑Fi, Zigbee, etc.).
• Experience managing a multi‑device or multi‑SKU product ecosystem where user experience must remain coherent across hardware built by different teams.
• Experience leveraging qualitative and quantitative data, including analytics, research insights, and customer feedback, to guide product decisions and priorities.
• Bachelor’s degree in engineering and 8+ years of applicable experience (or MBA with 5+ years applicable experience) in managing connected/IoT hardware products or app‑based platforms with physical device integrations.
• Applicants must be legally authorized to work in the United States; The Toro Company is unable to sponsor or take over sponsorship of any visa.

Benefits

• Affordable, top‑tier medical, dental, and vision plans.
• 401(k) retirement plan.
• Casual corporate dress code.
• Convenient Bloomington, MN headquarters near St. Paul and Minneapolis.
• On‑site café serving breakfast and lunch, with a Caribou Coffee attached.
• Complimentary use of on‑site fitness facility.
• Mental health and financial health resources.
• 20 hours of paid volunteer time per year.
• Incentive program based on individual and organizational performance.
• Access to daily pay via the DailyPay app.

Pay

A reasonable estimate of the annual pay range is between $115,000 and $150,000, based on skills, experience, education, and location. Compensation may include eligibility for an incentive program and access to the DailyPay app.

Schedule

• Summer hours: flexible schedule allowing early Friday departure.
• Hybrid work arrangement: mix of in‑office and remote work.
• Travel requirement: 15‑20% (dealer visits, trade shows, some international travel).