Digital Product Manager

About the role

The Digital Product Manager is a first-level manager that leads digital performance marketing initiatives with a focus on the Xchange B2B Application performance, customer satisfaction, and adoption. This role is responsible for managing the development and execution of digital campaigns that increase visibility, engagement, and conversion performance by creating marketing content, training events, and interacting directly with the sales team and customers.

Responsibilities

• Develop and implement comprehensive Xchange B2B application adoption and development strategies aligned with company objectives.
• Lead VOC collection efforts and coordinate with development teams to prioritize application enhancements.
• Create and execute application promotional items and training content targeted to key stakeholders.
• Oversee adoption campaigns, including awareness, consideration, conversion, and re-targeting initiatives.
• Optimize development budgets, bidding strategies, and forecasting to maximize return on investment.
• Monitor and improve KPIs and overall performance metrics.
• Analyze performance data and adjust strategies to optimize results.
• Stay current on industry trends, including AI-driven order management optimization practices.
• Develop defined processes and tools for ROI measurement, application adoption, and performance tracking.
• Collaborate with cross-functional teams including Marketing, Sales, and IT to ensure all stakeholder needs are met to drive customer success.
• Perform other duties as needed.

Qualifications

• Bachelor's degree in a related field or equivalent education and/or experience.
• 6–8 years of relevant digital marketing, sales, or customer service experience or equivalent education and/or experience.
• 1–3 years of management experience.

Skills

• Strong sense of ownership with a high energy approach to promoting applications and concepts across a broad range of stakeholders (customer, sales, marketing, and customer service).
• Requires specialized depth and/or breadth of expertise in digital performance marketing, including prior experience with B2B portal management.
• Focused on and responsible for their team's productivity and collective impact.
• Strong analytical skills with the ability to translate data into actionable insights.
• Excellent communication, problem solving, and organizational skills.
• Able to multitask, prioritize, delegate, and manage time effectively.
• High level of integrity and discretion in handling sensitive and confidential data.
• Proficient using Microsoft Office Suite products and digital marketing analytics tools.

Benefits

While we're a primarily in-office team, we thrive on flexibility and ensure our people can balance personal and professional time.