Digital Merchandising Growth Analyst
GOVX · San Diego, CA · 1 wk ago
HybridAnalystFull-time
Responsibilities
- Analyzes data to identify opportunities within the onsite experience and drives marketing decisions.
- Works with team leads to establish and monitor team KPIs.
- Maintains and shares dashboards/reports that help identify onsite merchandising opportunities and drive marketing decisions.
- Ensures analytics tracking is in place for all marketing landing pages in support of campaigns.
- Builds and maintains evergreen dashboards to help drive catalog decisions.
- Surfaces analytics insights to help drive marketing decisions around sales, seasonal promotions, etc.
- Ideates and implements experiments that improve the site experience, as measured by click rates and conversion rates.
- Follows a hypothesis/test/measure life-cycle for testing framework.
- QA all changes made to the site for accuracy, quality and performance.
- Collaborates with the Creative team to ensure assets are on-brand and up to quality standards.
- Audits digital merchandising experiments through Amplitude dashboards and shares learnings across relevant teams.
- Works with the Partner Management team to understand how the catalog can support changes and how changes will impact order, revenue and margin goals.
- Communicates effectively across multiple departments, including Partner Success and Management, Member Marketing, Catalog Operations and Product.
Requirements
- 3+ years of experience in e-commerce analytics, with a track record of translating data insights into revenue-driving merchandising actions.
- 1+ year of hands-on experience with Amplitude, or 2+ years with a similar product analytics platform such as Google Analytics or Mixpanel.
- Experience building dashboards with dashboarding tools.
- Experience with B2C retail or marketplace sites.
- Eligibility to work in the United States.
Soft Skills
- Strong attention to detail and ability to switch between projects without sacrificing quality.
- Motivated by curiosity, with an experimentation mindset.
- Outcome-oriented with a focus on revenue and margin, not just task completion.
About GOVX, Inc.
GOVX was founded in 2011 to offer exclusive benefits to those who serve our country. The GOVX membership is comprised of current and former members of the American military, law enforcement, firefighting, medical services, and government personnel. We are dedicated to supporting these communities and to offering unique value to our members, while delivering an authentic platform for brands to reach our growing customer base. As the largest and fastest growing digital platform serving this deserving audience, we are committed to stretching the limits of ecommerce to deliver the best assortment for our members' on-duty and off-duty needs.