Digital Growth Analyst

How You'll Shine

• Identify and activate key audience segments
• Innovate and improve our data-first strategy
• Measure, report, and optimize our digital tactics

What You'll Bring

• Bachelor’s degree in quantitative fields, advertising, analytics, marketing
• Exceptional ability to analyze data, identify trends, and derive actionable insights
• Strong organizational skills with the ability to manage multiple projects simultaneously in a fast-paced and dynamic environment
• Excellent verbal and written communication skills, with proficiency in presenting complex data in a clear and persuasive manner to stakeholders at all levels
• Proven ability to work effectively with cross-functional teams, sharing insights and influencing strategies across marketing, sales, and product development
• Deep understanding of customer segmentation and targeting strategies, particularly in digital contexts, to enhance campaign personalization and effectiveness
• Knowledge of media buying strategies and tactics, including the optimization of media spend across various channels
• Expertise in web analytics with proficiency in platforms such as Google Analytics and Hubspot
• Knowledge of Customer Data Platforms (CDPs) such as Hubspot, Simon Data, SalesForce & AEP
• Skilled in utilizing data visualization tools like Tableau, Looker or PowerBI to create compelling visual representations of data
• Knowledge of SQL for managing databases and performing complex queries
• Understanding of Demand Side Platforms (DSPs) and their use in managing and optimizing digital advertising
• 3+ years of experience in data analysis, data engineering, or a similar role with a focus on driving business growth and marketing optimization

Where You'll Work

Note: Temporary and/or seasonal associates are ineligible for Paid Time Off.

• Medical
• Dental
• Vision
• Flexible spending accounts
• Life and accident coverage
• Disability

How You'll Be Rewarded

• Depending on position, paid time off, parental leave and holidays (speak to your recruiter for additional information)
• 401k with employer match (subject to eligibility requirements, including tenure - speak to your recruiter for additional information)
• Legal and identity theft plan
• Voluntary income protection benefits
• Wellness program (subject to provider availability)
• Employee Assistance Program

Where Memories Start with You

We offer a diverse range of comprehensive health and welfare benefits to associates who work 30 or more hours per week to meet your needs and support you throughout your career with us. Certain benefits may be available to associates working fewer hours where required by applicable law.

Equal Opportunity Employer

We are an equal opportunity employer, and all applications will be considered for employment without attention to their membership in any protected class. If you require any reasonable accommodation to complete your application or any part of the recruiting process, please email your request to MyCareer@travelandleisure.com, including the title and location of the position for which you are applying.